Think With Google's Path to Purchase

[themegroup]

Hi fellow Mozzers.

I'm looking for some clarification about Google's Path to Purchase tool. I'm doing some work for a small tech company that provides an online appraisal tool for all manner of industries of all shapes and sizes, based both in the UK and Europe.

I'm assuming that the details I need to input into the tool would reflect the specific customers they were going for - so if they were going to put out some custom content targeting large UK businesses in the finance sector, that would be the info I'd plug in to see how best to reach out to them.

Similarly, we're a design agency, but would we input our target audience to see which method they would be using to find us? Or do we tell it that we're in the design industry and it'll show how people from all manner of industries prefer to find out about our services.

I hope that makes sense - basically I want to know if it's the target or the source sector /size that gets input, just so I can be sure I'm interpreting it correctly.

Cheers guys!

[Everett]

Hello Nick,

I'm assuming this is the tool you're talking about. If not, please point me to it:
https://www.thinkwithgoogle.com/tools/customer-journey-to-online-purchase.html

I don't see a "Design" industry option at all. I do see "Finance" and that would be the one to use if that is the target audience.

"So if they were going to put out some custom content targeting large UK businesses in the finance sector..." I would input this:

Industry - Finance
Business Size - Large
Country - UK
Channel - Organic Search (or whatever channels you're exploring)

Technically, I think the tool was meant to be used for you to put in the size and industry of your (or your client's) business. However, since the content you're producing is specific to another industry, you'll get more actionable information from the tool if you use the size and industry you're targeting.

[themegroup]

Cheers Everett.

Thanks for your response. That was my feeling on the tool (you were correct when asking which tool it was, BTW), but always good to get confirmation.

Nick.