How to do LinkBuilding in 2015 without getting affected?

[karri2025]

Hello.

My name is Palla Sridhar. from India. small time blogger.

I have a SEO site which recently had 12 pv/day.

I recently did 2 guest posts on 2 sites. On 1 site, I included link to my site's article in the content and author bio. In another I just did it in author bio. After that my traffic dropped to 4 pv/day.

Is there any official guide from Moz, on how to do link-building? Is the above process of doing link-building correct? How to do it without getting our traffic affected in the long run and short run?

[Highland]

Depends on the blog. Not all guest blogging is the same. If the blogs in question were just for guest blogging and have no real topics they focus on you could have hurt yourself. But if the blogs were high quality and related to your site then they could have helped.

Do you have social media that you promote and actively work on alongside your blog? What else do you do to encourage readership beyond just posting a blog? You might be wondering "I just want to know about links" but this is the new link building. Readership tends to link things so building readership is critical. Then you need to (as Rand put it) amplify your content.

[BenDuncombe]

I agree with Highland very much, there is more factors to consider. this may also help you  https://moz.com/beginners-guide-to-link-building

[Ria_]

There are so many factors to consider:

• The website you're blogging on:

• Quality

• Relevance

• Authority

• Your guest post itself:

• Quality

• Relevance

• Other outbound links

• The link to your website:

• Anchor text

• The page it's going to

Those are the basics of the basics, but just to get you looking at link building in a better way. But the drop in traffic isn't necessarily attributed to the link building you've been doing either, and you need to take a closer look at everything.

The question you should be asking with every link "built" is: **Is anyone actually going to benefit from this link? **Will anyone see it? Does it provide any value to anyone? Would anyone actually click this, and would they be satisfied with the page it takes them to?

If no, then it probably comes across as spammy.

[InMarketingWeTrust]

Hi Sridhar,

as Ria mentioned, there are many factors to consider. This is the official MOZ guide; https://moz.com/beginners-guide-to-link-building which has plenty of great tips.

Often, we get carried away with focusing on external links when it comes to link building. There should be more focus on authority building, and this comes from many more places than just external sites.

High quality external links are certainly a large factor in ranking highly.

However, link building strategies also need variety. There are link opportunities EVERYWHERE, which are often overlooked. We wrote a blog post on this, which you can see here; http://www.inmarketingwetrust.com.au/link-building-smart-strategy-online-success/

Hope you find that useful!