What travel keywords to choose? 'flight' or 'airplane ticket'?

[patricksiki]

I did some keyword research in order to do some onsite optimization on a travel industry-related website.

I found 2 kinds of relevant keywords:

• 'flight'-related keywords (e.g.: flight chicago dallas)
• 'airplane ticket'-related keywords (e.g.: airplane ticket chicago dallas)

Competition is the same on both but the first ones have more volume. So I'm really tempted to go with the 'flight'-related keywords.

However the 'airplane ticket'-related keywords also have an interested volume so how should I do my onsite optimization.

So each one of this solution do you think is the best:

• creating one page targeting the 'flight' and 'airplane tickets'-related keywords knowing isn't a good practice targeting two different keywords ?
• creating two different pages (one targeting 'flight' and the other one targeting 'airplane tickets') but it isn't very relevant for visitors since both pages are proposing the same offer? also it might have some duplicate content issue.
• creating one page targeting 'flight' and forget about 'airplane tickets' and missing some opportunities ?
• creating one page targeting 'flight' and adding some 'airplane tickets' keywords in content and hoping to get some 'airplane tickets' keywords traffic ?

Thank you in advance for your feedback and sharing your experience in the same kind of issue.

[DmitriiK]

Hello, my friend.

I say go with with first solution - target both keywords, because they are very much related and you can very much naturally bond them. It's not the best practice if you're trying to target two non-related keywords on the same page, when they shouldn't even be on the same page. In your case it's not an issue whatsoever.

Cheers.

[TomBinga1125]

Your 1st solution is what I would do, personally.

An example page title (off the top of my head) could be: "Cheap Airplane Tickets on Chicago Dallas Flights" or something like that. You don't necessarily need the exact query string to rank.

I would create a really great landing page (with your target keywords), and then create helpful and interesting blog posts that link to it. For example:

• "What to Expect on Your Flight from Chicago to Dallas"
• "Do Cheap Airplane Tickets for a Chicago-Dallas Flight Still Exist?"
• etc.

I would be careful when creating multiple pages to target specific keywords on each, especially when the keywords and the intention behind them is so similar (people looking for "airplane tickets" are most likely looking for "flights", and vice versa).

[patricksiki]

Hey Tom,

Thanks a lot for your feedback and your examples. This sounds definitely the best way to go. Thank you again.

[patricksiki]

Hey Dmitrii,

I definitely go with your recommandation. it's the most logical way to do in order to maximise visibility on both targeted keywords. thanks a lot for your return