Can't think of any keywords I'd want to rank for

[Bemmu]

I run a box-of-the-month subscription club for Japanese candy called "Candy Japan". Users sign up for $24 / month and then I start sending them products to try from Japan.

I'm curious about SEO, but lack in imagination for terms I would even want to rank for. I already rank OK for "japanese candy", but people who search for that who click over to the site don't seem to convert.

People who search for "candy japan" do convert (obviously), since it's clear they already know they want to subscribe.

I started making content pages about specific candies, but those are not working. Firstly no-one knows the name of specific Japanese candies, so there isn't any search traffic for them. And even when I get some clicks, they don't convert because I am not selling those specific products (and am not interested in doing so) but rather my product is the subscription club itself.

Any ideas on what kind of terms I might be able to find new converting club members from?

[Michael-Goode]

It might be worth checking out the following keywords, which are from the top of my head:

• buy japanese candy

• order japanese candy

• buy japanese candy online

• japanese candy online

• japanese candy online shop

• japanese candy store

• japanese candy store online

• japanese candy order

Some of the above might be useful.

Good luck!