Keyword not showing

[solution.advisor]

Hi, we are trying to rank this keyword "Human Resource Books" for Silvercreek.ca for a long time. But somehow, the keyword is not ranked by google at all. Is there  a reason why Google is denying our site? What did we do wrong? Can anyone help to see what wrong with tis siet www.silvercreekpress.ca?

thanks

[OlegKorneitchouk]

I see you on page 4 on google.ca for the term - http://www.google.ca/#q=human+resource+books&start=30

Not in top 100 for .com

Sooooo. the .ca domain is definitely helping you rank in G.ca so you are appearing in their SERPs. For the .com results, you will see that the competition isn't very easy. Many books.google, amazon and publisher results means that you need to build plenty of high authority links before you can expect to see any rankings.

The .ca domain is also hurting your changes of ranking high on the .com (international) search results.

[MattAntonino]

There are quite a few reasons it's not ranking at the top of Google (.com or .ca)

1. Spammy meta.  Your title contains the keyword twice. Google dislikes this and tends to use another title if possible. Since you haven't  used noodp/noydir, they're using whatever they deem suitable to the search.  Do a search for "silver creek press" and you'll see them change your title.  That's a hint that they don't like your own info.

2. Spammy meta 2. You're using the meta keywords and have repeated your main keyword 11 times in the meta keyword tag.  Take it twice in the title + 11 times in keywords and that's not so good.  Especially since it appears only near the very end of your description.

3. In Chrome if you do a "View Source" on your page, the keyword only appears at the very beginning (meta) and at the very end of the code.  Your page goes from line 7 to line 522 without mentioning "human resource" at all.  This would suggest that the actual page content is not necessarily about what you're telling Google it is about - thus not helping you.

4. Your copyright tag is out of date. (2008-2010).  While some people disagree that this is a factor, and I don't know, IF it is, you're telling Google you haven't updated the page and don't maintain it.  Google ranks older pages that have been "let go" worse than they do new, updated sites.  At least, that's the theory.

5. Your H1 doesn't include your keyword.  There is some evidence that H1 still matters.  Whether or not a larger sample would yield the same, I don't know.

6. Your site does not support your main keywords.  Your "About" page should tell Google pretty clearly what you do.  The phrase "human resource" does not appear until after line 250.  Your meta tags for this page are very basic compared to the home page.  The keyword does not appear at all on your Books, eBooks, Discounts, Guarantee or  even your Resources page.

What that all means is the only page on your site that even remotely seems to be about "human resource" is your main page, which is meta-keyword stuffed but only includes relevant content 90% down the page and no other page on your site supports the main.  It's just a single point of data standing on its own.

7. According to OSE, you have 10 linking domains with 265 links and no social shares to speak of.  One of your page one competitors, www.learn 4good.com, has 600 linking domains and 27,450 links.  www.cite hr.com on page 2 has 168 domains and 8264 links.  Your numbers just aren't anywhere close.

That's not everything, but that's where I would start.  Sorry for the long reply and hope it helps.

[OlegKorneitchouk]

Excellent analysis! #6 and #7 are the big ones. Make sure your site is seen as relevant and get links from other relevant sites.

In GWT > Optimization > Content Keywords - this table will give you a gist of the kind of keywords on your site. If its not what you were expecting to see, you need to change your content.