Comparing Competitor On-Page Grades?

[K-WINTER]

When I run an advanced SERP report or even the basic keyword difficultly report it gives me competitor On-page grades. I can look directly at their code, but I'm wondering if there is a way to easily see and export a .csv or excel file of the on-page ranking factors for the top 1-10 results comparing them to a page on my site? Seems like that would be really helpful and much quicker than looking at source code to understand what on-page factors are contributing to their success. Is there any way to do this in Moz or a free tool elsewhere you would suggest?

[_nitman]

Hi Keith,

I'm just curious, why would you like to fetch those element again & again? You have the list of your competitors (hope they aren't more than 4-5) and you can simply browse their product and pick a sample set of their pages, which are mapped to your pages for any given query. Now, do a on-page grade test for both the pages and you'll be able to compare them on each an every on-page element.

Assuming, each and every page on their (or yours for that matter) won't have absolutely unique template and hence, on-page grade report of any given page of one kind, would be more or less the same for other pages from that set.

Here's the task for you, pick he various types of pages you have for your site, take some sample instances (even one would be enough too, I guess) of each type. Now, pick the mapped landing pages on competitors sites and do the comparisons.

P.S Its an interesting requirement and I was thinking about building some interesting tool like this, thanks for your suggestion. I would love to work on this, if time permits

Cheers!

[Mike.Bean]

With competitor keyword tracking in Moz you can see where your competitors are in the serps, which basically tells you their on page grade. (A rough guestimate at least.)

Also you will be able to look at graphical data for each competitor for that keyword.

[K-WINTER]

Thanks for the reply. To be more clear I'm using the keyword difficulty tool and serp tool in moz which gives you the top 10 competing urls to your page for a given keyword. One part of that is the on page optimization.

Currently moz gives you and your competitor a rank for on page optimization. A-F. If you try to plugin the competitor url into moz on-page optimizer it does not allow you. What I think would be really helpful is if moz exported a .csv or excel of those 10 top competitors and how they did in each of the 20 categories or so of on page optimization. So you could easily see areas that your competitors were strong in and your page was weak in. A more manual approach would be just to be able to see the rankings that a single competitor site got by plugging it into on page optimizer and then comparing it to your site. Currently I've been unable to get moz to do even that.

Now I can do it the old fashioned way of viewing source code and such but that's not why I subscribe to moz I was hoping they had a tool that did this. Open to suggestions.

P.S. I know on page is not the end all solution it's just one of many factors, just thought moz would have something for this since it already has the on page analysis tool for YOUR site pages.

[DavidLee]

Hi Keith

We have two on-page graders, one for campaign only URLs and one for any URL at moz.com/researchtools/on-page-grader

You can run a full report for any of your competitors, this will be the only way to obtain a breakdown of the factors, but may not be something you would necessarily focus on as they are only guidelines as you can just see the grades in full SERP reports to rule out keyword optimization as a ranking factor. This is if you are wondering why you see a page ranking higher than others with an F grade. There isn't a need to get a page report as it is likely ranking due to other factors.

Hope this helps!

[K-WINTER]

Thanks that helps! Where did you find the link to that? I couldn't find it anywhere in moz analytics, only the other one that wouldn't allow me to enter other site's urls. Yeap I'm aware of the limited nature of on page factors.

[MattRoney]

Hi Keith!

You can reach the standalone On-Page Grader from the top navigation menu. Screenshot attached.

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