Adwords and Analytics Conversion Tracking within Adwords

[E2E]

I am trying to decide whether to setup  conversion tracking in Adwords using the website/page as a source, or Analytics. I do understand the (basic) difference, however in tossing up the pro's and con's of each I would be grateful for some input.

The advertiser is in the (offline) retail and service industry and so conversions being tracked include completing a form, making a booking etc - so it is no problem to implement the tracking snippet.  My gut instinct is that Analytics is not as accurate as a reflection as the webpage (due to the way it records only the last conversion). Would it be a mistake to use both? (my concern is that double clicks will be recorded)

[Alick300]

Hi,

Yes implementing both will double your conversion so you have to set up  either analytics goal and import them into Adwords or use Adwords conversion tracking.

If you want any traffic going through AdWords to be classed as an AdWords conversion, AdWords conversion tracking would be the preference.

If you want only last-click AdWords conversions to be tracked, import from Google Analytics.

To know more on this please check @ https://support.google.com/analytics/answer/2679221?hl=en

Hope this helps.

Thanks

[E2E]

Thank you for the advice and link - it is very helpful. Appreciate the time you took to respond, it answers my question perfectly.

[Alick300]

No problem! Glad to help!