Unsure about improvement of inner sites

[RWW]

Hi !

I want to improve the ranking of Home on my site. Now I did some on-page SEO on Home itself for the keyword "Webdesign Freiburg". How much does it make sense to put this keyword also into inner sites - although I primarily want to rank Home for this keyword?

Does Home profit from putting the keyword into subpages?

Cheers and thanks

Marc

[UmarKhan]

Hey,

If your main keyword has multiple types then you can use in your inner pages. For instance, if your main keyword is "Plasma Tv" and you have inner page that deals in "Sony Plasma Tv" then you can use "Plasma TV" as google understands your intent. But if you want to optimize multiple pages with exact similar keywords than I think you should need to consider your strategy.

Check out Rand's WBF on this topic,
https://moz.com/blog/keyword-targeting-density-and-cannibalization-whiteboard-friday

Do check out these threads:
https://moz.com/community/q/the-same-keyword-on-multiple-pages-but-not-all-combined-with-other-relevant-keywords-for-products
https://moz.com/community/q/can-i-use-same-keyword-for-multi-pages-title-tags
https://moz.com/community/q/is-it-considered-spammy-to-have-multiple-pages-on-the-same-site-optimized-for-the-same-keyword

Hope this helps!

Umar

[RWW]

Thank you Umar for that detailed answer with all the great rescources!