Where to position a new page?

[Enrico_Cassinelli]

Hi there
Our website is about a particular region in Italy, the Langhe area, famous for food and wine (barolo and barbaresco are produced here).

We need to rollout a few new pages about cellar/winery tours: one main page with the list of tours, and the various subpages for each tour. We already have a page about travel, and a page about wine (with a sub-page about wineries).

The URLs looks like:
langhe.net/travel/
langhe.net/wine/wineries/
(Note: i'm translating from italian here)

Now, I'm wondering where is better to position the new pages:
langhe.net/travel/winery-tours/name-of-tour/ or
langhe.net/wine/wineries/tours/name-of-tour/

From an SEO perspective (within my limited experience) the first option has a shorter URL, but the second feels more "natural" to me.

What do you think?

Thanks
Best

[KempRugeLawGroup]

I'd start with two questions. First, is your market for locals or is your market for tourists? Then, I would ask "is my market more likely to click through to the wine tours from the wine section or the travel section?"

Without any data, just my instinct, if you're market is for tourists, then I would put the wine tours under the travel page. I'm a tourist, I need travel info, while I'm on the travel page, oh look, there's a wine tour. I'd like to do that while I'm there. However, if I am local, I might not ever visit the travel page. Why would I? I live there, but I would check out the wine page. Then, I might want to go on a tour.

So figure out who your target demographic is, what's most likely to appeal to them and base the page position on that.

Best,

Ruben

[UmarKhan]

Hey Enrico,

Your navigation structure seems good to me but as far as your link structure is concerned, I have some thoughts. So these are your suggested placements,

langhe.net/travel/winery-tours/name-of-tour/ or
langhe.net/wine/wineries/tours/name-of-tour/

So here you're going with more than three folders which IMO is not a smart way. Why don't you go with something like.

langhe.net/Italian-tours-best-Barolo-and-Barbaresco (Italian tour is the tour name, Barolo and Barbaresco is the wine) [Sorry I'm not familiar with wines and Italian tours:) You need to correct it]

In this way, you can target long phrases keywords and the URLs will look way better for users and remains SEO friendly.

Check out this great post from Rand on this:
https://moz.com/blog/15-seo-best-practices-for-structuring-urls

Hope this helps!

Umar

[Enrico_Cassinelli]

Hi Ruben, thank you for your answer

The page is definitely targeted towards tourists, but I thought that I could promote it on travel page regardless of it's original position.

[Enrico_Cassinelli]

Hi Umar, thanks for the advice, I'll take a look at Rand's post, and see his point about it

Best