Positioning the keyword in two pages

[juanmiguelcr]

Hi there! I've decided to use four criteria (keywords) for my website. The "problem" is that I have to use the same keyword (criteria) in two different pages. Is there a problem If I do this?

On the other side, there are two sections of the web that (I assume) must have title and description tag as well as a keyword/criteria (Contact and Registration)....any advice?¿should they have a ttile and a description?¿Should they have a keyword associated?

Thanks in advance for the answer.

[SEOAndy]

Having multiple pages targeting the same keywords is not a problem, its quite common. For instance if you have a e-commerce website dealing in fashion clothing for ladies, lots of your pages will target "fashion clothing" or "womens clothing" - thats a little different though to what I think you mean of ... I just want to target "keywords" to two pages and not others - is that right?

If that's correct then as long as both pages naturally lean towards those keywords and phrases you are fine. As with any SEO work don't force the story, don't include the keyword 25 times just because you can - it's not natural.

Hope that helps

[juanmiguelcr]

Thanks Andy! for the answer.

[TomRayner]

Hi Juan

It's not a problem if you need to use the same keyword for two different pages - you can it on as many pages as you want, provided that you keep one designated landing page for the keyword term.

The risk is that if Google sees your keyword on two different pages that are optimised fairly evenly, both on-site and through backlinks, then it may not be able to give a ranking preference to either page. We call this keyword cannibalisation, as the two pages compete with each other, meaning that one is not the clear winner.

However, if you have a page that is clearly optimised for the keyword, so it appears in the title tag, meta description, h1 and a number of times on the page, these are clear signals to Google that you're trying to optimise that page for the keyword.  Throw in some relevant backlinks to that page and it becomes even more of a signal to Google.  If you do that, then it should not matter if you have the keyword present on any other pages, so be descriptive for your user.

For your title tags and meta descriptions, always right them for the user, not a search engine. This means you should include terms like 'contact' and 'registration', don't try and overly optimise your title tags for your keywords.

Hope this helps.

[juanmiguelcr]

thanks Tom! It helped me a lot.