I have lots of articles on my website. Should I add myself as the Author Rank for seo purposes

[PeteC12]

Hi All,

We have lots of articles on our news page of our website. Should we add one of us as the author to gain Author Rank points so to speak ?.. Have not done anything previously with this but just wondered if we were missing a trick here

thanks

Pete

[MattAntonino]

Not much of a trick as much but yes, you would be best having a dedicated author and author bio page on the site that links to all the articles by that person. I would suggest continuing to link to G+ and "claiming authorship" the way it's been done in the past, even if it's not currently displayed in the SERPs. Google likes to change their mind on features and even if it doesn't work at the moment for them, we know they want it to somehow.

Who wrote the article is important. It tells us whether your guest post is by Rand or by some 1-Post-Wonder. Obviously Google wants to value Rand's advice more. So building a trusted authority profile is important long term.

[PeteC12]

Hi Matt,

Many thanks for your help .Some good points here.  I  will certainly look to do that

thanks

Peter

[RuthBurrReedy]

If you are the author, and want to start building a reputation as an authority on this topic, adding authorship markup can be a way to do that. You probably won't see much "SEO benefit" in terms of increased rankings, traffic or snippets in the current Google algorithm, but I think Matt has a good point in that it has the potential to be used as a signal again in the future.