SEO for standard website pages

[DenverKelly]

How do you folks approach adding some SEO value to the standard "every site has them" pages like "About Us", "Contact Us" and such?

I struggle trying to find some relevant non-branded content. We normally cover all the customers relevant services and product offerings in pages specfiically tailored to that content, but don't want to waste pages if they could have some value in drawing traffic.

Any great ideas, Mozworld?

Thanks,

Mark

[VictorVC]

Customer reviews if applicable and if you do not already have a review page could work nicely.

[dreadmichael]

I've found that these pages are more idea for website branding and link baiting. This is where you can use fun / interesting photos / descriptions of the website / product in hopes that you will get shares.

[Ticket_King]

I agree with Josh here.  With a bit of work on your "About  Us" page, it might pop up when customers search for your brand.  We made sure to have a good title, proper NAP, and a well written business description, with photos of our office.  It was worth the small effort.

[KeriMorgret]

The about and contact pages could be good for reputation management. Write about your staff, and you have one more positive result for their name in a SERP.