Targeting Local Phrase vs National Phrase

[break_thru_pro]

Hi i was wondering options since it would be hard to compete/budget with large insurance companies such as Met Life and State Farm

We are looking to rank for Life Insurance Policy which according to Adword is it searched 74,00 Monthly

So was thinking Life Insurance Policy New Orleans which i think i can rank for but according to adwords it searched - times. So dont think we would get any new business. What would best option to try and get new life insurance policy customers

[SEO5Team]

For our insurance clients we always recommend geo targeted approach unless they have very deep pockets. We also recommend a short and a long term strategy. The short term strategy being PPC advertising, identifying the core search terms that are converting and getting traction for the client using the "search terms report" in adwords. Once we identify the best keywords, we utilize them in our keyword selection strategy for the SEO campaign and go after optimizing those keywords using SEO best practices.