Inclusion in the Google Knowledge Graph, Positive Benefits and Outcomes

[Antony_Towle]

Mozzers,

Google has recently begun to include some of our blog content within its knowledge graph, Not our company data for the branded searches, but within the results for general FAQ style questions and queries common to our industry. In a couple of cases using our content over Wikipedia which was really pleasing

My thinking is that this is not just general luck but that google likes our technical blog content and even as far as to promote it themselves and sees us as authoritative in this industry/field ? I see this as an opportunity to continue publishing if anything increase the frequency for this style of content to build up authority in this sector in the hope that google will look at our brand and maybe even our search positioning favorably. (Similar to the idea behind author rank possibly?)

Just wanted some general opinions from some knowledgeable Mozzers on this or if maybe i am thinking too far into it? Maybe there is something i should be looking at to further improve how favorably google looks at our content for inclusion in its knowledge graph?

Thanks

James

[Dr-Pete]

Can you give me a sample query or a sense of where you're appearing in the Knowledge Graph? Is it an attributed answer at the top of the left-hand column, or a right-hand column Knowledge Panel? Different aspects of KG are powered by different engines, so the specifics are pretty important.

[Antony_Towle]

Peter,

Thank you, Here is the result i was talking about,

https://www.google.com/?gfe_rd=cr&ei=7rJVVef0EMGq8wfmwIGYBw&gws_rd=ssl,cr&fg=1#q=what+are+octave+bands

The search is for 'What are octave bands?' , Basically we are a manufacturer of sound level meters, but blog a lot about general acoustic related topics,

Thanks

James

[Dr-Pete]

Yeah, these are the newish attributed answer boxes (that come from the index/web), and here's what we know so far. Basically, if Google interprets a query as question-like (which is an ability that may have come out of Hummingbird or been increased by that update), then they look at the sites ranking on page 1 and try to see who's title/snippet/content best match the question.

In other words, you have to rank on page 1 organically, and then you have to provide a decent answer. This second part still seems pretty crude right now - Google seems to be trying to match against question/answer keywords in a fairly literal way. So, if you see a competitor ranking, you may want to tweak your page title, Meta Description, and on-page content to better match the intent of the question or to sound more like a succinct answer.