Need Help On Proper Steps to Take To De-Index Our Search Results Pages

[TheCraig]

Dirk,

THANKS!!!  Thanks for the solid response.  I guess my only concern is, we are still getting traffic from these indexed Search pages... and I need to minimize the hit from removing them.  Any other more advanced methods I could use?  Or.... In that case, would you recommend I do a combination of using the URL removal tool PLUS removing the tags?

I just need to do this as right as possible.  I can't afford too much of a hit here (if any.)  But, at the same time, we are losing traffic so fast, and have lost so much traffic, I don't have any choice at this point.  We have doubled our product pages in the past 3 years and yet have lost about half our traffic.

Thanks again!

Craig

[DirkC]

Hi,

There is an alternative solution but it would require more work on your side.

The problem with your current situation is that you create thousands of low value pages with little added value (which Google doesn't really like: https://www.mattcutts.com/blog/search-results-in-search-results/) and then you heavily promote these low quality pages by point hundreds of links to them. Principal message to Google - these low quality pages are my most important ones.

What you could do is to check the search pages which are generating traffic (ex. take the top 100) and create "real" pages for them. If we take the example you give: http://oursite.com/Search.html?text=Kitten - rather than having a generic search page with little added value you create a real page with some added value content (yoursite.com/topics/kitten) with links to your most important pages on the subject. As an example of how such a page could look like: http://dogtime.com/dog-breeds/german-shepherd-dog - this page is like a kind of "home" - containing a definition + links to the most important related articles on the subject. If these kinds of pages already exist on your site then of course no need to create them.

On the related search pages  you then put  a canonical url pointing to this page. You also update the links to the search page to the "real" added value page. This way you start promoting new value added content with minimal risk of loosing your current positions & remove the old low value pages from the index. It can take some time however before you see a positive effect.

For the search request where it's not possible to create a version with add value - you point the canonical to the generic search page (or your homepage) and remove all the links to these pages.

Hope this helps,

Dirk

[TheCraig]

Right, I hear you on that, and honestly, that scenario you have posited, is the reason I haven't done anything yet on this.  I agree that is the ideal way to do it, but I am not sure I can.  I just don't have the time or resources and I agree that the positive effect could take some time...

So, I am curious, what you think the quickest route to a positive effect would be?

C

[DirkC]

I don't think there is an easy route here - you will have to get rid of these indexed search pages in any case. Keeping this low quality pages will continue to hurt your site.

If you currently don't have the resources to do the 'ideal' scenario - I would go for the short pain: cut out these pages now, it will probably cost you traffic on the short term, but at least you have a clean base to build upon. Keeping the pages is probably better on the short term, but the longer you keep them, the more your site's reputation is going to be affected and put's you in danger for future algorithm updates.

Just my opinion

Dirk

[TheCraig]

Thank you my brother...

Very much appreciate the time you took for some thorough answers here....

Very good stuff and VERY much appreciated.

I had a chat with my SEO auditor today and he suggested no-indexing, no following the search pages and in about 30 days remove the product page links.

So, I will likely do that.

Much appreciation to you - Craig

[TheCraig]

Hey Dirk,

I have one more follow-up on this if you don't mind.  My SEO auditor said I should both no-index AND no-follow the search results pages.

This concerns me a little bit as I am concerned it may have a negative effect on my Product pages as I will have to make sure they will be found in another way, which I will do, but it will take time of course.

Any reason why you just suggested no-index and did not include the no-follow and do you have any other insight on that?

Thanks!

Craig

[DirkC]

Hi Craig,

Not sure where you would put the nofollow:

• the links to the search pages on the articles need to be of type "follow" - if Google is never allowed to follow the links to the search pages it will take a lot of time before the bot discovers that all the search pages became "noindex"

• the links on the search pages themselves- here you can do what you want. As the final goal is to remove the search pages from the index - once they're not longer indexed it becomes irrelevant if the links on these pages are nofollow or not. I would keep these links of type "follow" - allowing the bots to easily access all the pages - find the links on them that go the other search pages and take them out of the index.

One thing that you should also check and that I didn't mention before - it is probably a good idea to crawl your site now with Screaming Frog and check the depth of the site (%of articles at 1/2/3... clicks from the homepage). It could be possible that if you remove the "search" pages a larger part of your content moves deeper in the site - this could have a potential negative impact on the ranking of these articles. If this is the case - you could decide

• to keep some of the search pages (but noindex/follow)
• to increase cross linking between normal articles
• to add some new index pages (again noindex/follow)

(or a mix of these)

rgds,

Dirk

[TheCraig]

I was talking about my search pages specifically, either adding a meta robots no-index,no-follow OR just a no-index.  I just went ahead and added no-follow.

So, good point on the screaming frog.

Currently, the site is organized like this: HomePage -> Several links to many variations of the Search Page -> Product Pages

The new organization will be:

Home Page -> Various Category Pages  -> Various Sub-Category Pages (With products on them and pagination to show all products) -> Possibly Other Sub-Category Pages (With products on them and pagination)

Then on the product pages there will be links back to the primary and secondary category pages.

A. How does that sound and

B.  So, if I have Product pages that are already indexed could no-indexing the Search pages mean these pages get removed?  Or, if they are already in the index, are they safe?

Thanks again for taking the time to help and answer!!

Craig

[DirkC]

Hi Craig,

A. The logic seems ok - but doesn't say much about the depth of the site. Questions for me are:

• can one product belong to more than one category?
• are we talking about 100 products or 10.000?

Suppose worst case

• each product belongs to only one subcategory & each subcategory belongs to one category
• you have 500 products in this subcategory
  If there is pagination - with 50 products/page the last 50 products will be >10 clicks from the homepage
  If there a 'show as one page - there would be too many links on the page so you cannot be certain that the ones at the bottom of the pages will get followed.

If a product can belong to more subcategories or categories and/or there are fewer products, it's more likely that it will be closer to the homepage.

B. No - the products would not be removed from the index. However, if there are no links to these pages, they will not be shown in the results (google wants that each part of your content should be reachable by at least 1 link). No (internal) links = no value is the way Google thinks. The more links & the fewer clicks from the homepage the more value a page gets. You should put the new navigation in place as soon as possible - ideally it should have been done at the same time.

Hope this clarifies,

Dirk

[TheCraig]

This is a big help as I am finalizing the category pages now.

So our site is big, getting close to 1,000,000 products in the store.

Each product can belong to up to 3 sub-cats.  Our internal category structure is generally like this:

Widgets->Awesome Widgets->Blue Widgets

or

Widgets->Awesome Widgets->Large Widgets->Large Blue Widgets

So, currently, my structure is like this:

1.  Home Page Links To:

Primary Category 1
    Primary Category 2
    Primary Category 3
    Primary Category 4

2. Each Primary Category Page:

1.  Links any sub-categories
     2.  Has a list of all products in that category with pagination linking to their product pages.

3.  The Product Page Links back to:

1. Primary Category Page
     2. Each of the 3 Sub-Categories' Pages that Product Belongs To.
     3.  A small number of related products.

Generally each sub-cat will have thousands if not tens of thousands of sub-products.

How does this sound and do you have any advice related to this?

Thanks again!! :):):):):):):):)  You get extra smilies for awesome help.

Craig

[DirkC]

Hi Craig,

Getting quite late here in Belgium (already past midnight) - will get back to you tomorrow (with a fresher mind...)

Dirk

[TheCraig]

Sounds good!  Thanks again!

C

[DirkC]

Hi Craig,

In general - the structure looks ok - just wondering how you going to manage to keep 1mio products a reasonable number of clicks from the homepage.

rgds

Dirk