Does creating a Facebook App help your social SEO factors?

[cruiserDan]

We're looking to build out an event countdown widget for Facebook users to install as an App. Should we just focus on creating a useful app, or should we be trying to also optimise it for Likes, Comments, Shares etc.

Having read the Searchmetrics 2012 report we're starting to ramp up our FB efforts...

[Talooma]

Social Signals are a factor in SEO but I believe it would be more beneficial for you to focus on creating the best possible usability for your app which in turn will get you the natural likes and shares you need.

Social Signals are very helpful for trending topics. We did an experiment with Social Signals and found that they do push up your rankings but only for a short period of time.

[cruiserDan]

Rod, apologies for being slow to get back...I tend to agree with your view...make it great and get people using it. thanks!