Facebook Apps

[Bryan_Loconto]

Just discovered this site http://northsocial.com/examples/

They charge a few dollars a day to use their Facebook apps. However, I am thinking it will be pretty simple to develop apps like these ourselves.

Also, once the app is created we can use it for all of our social media accounts.

Wanted to get some opinions on the matter.

My questions are:

1. Do apps help generate more likes?

2. Can Apps be promoted?

3. Is it challenging to create a Facebook app?

4. Are Facebook apps worth investment of time?

[BrightHealth]

My questions are:

1. Do apps help generate more likes?

Not necessarily. Plenty of companies have custom apps that fall flat on their face. Volume is always key. Sure, if you have clients that have visibility, a nicely thought out app will drive more likes. Heck, just using a fan gate alone. A lot of companies have their hat in the ring now, it's about looking at being unique and very usable. Usability is a big part of the equation with building and maintaining apps. For instance, tabbed apps no longer work in mobile.. which may account for a large part of your user base.

2. Can Apps be promoted?

Yes. Are speaking of promoting indirectly or directly? Suggest reading: https://developers.facebook.com/docs/tutorials/mobile-app-ads/

3. Is it challenging to create a Facebook app?

A good one, yes. Don't build it simply to compete, fill a open desire in the marketplace. Maintaining an app is also something to consider. I would firstly assess your budget, then look at what you want the app to do. Talk to potential customers and see if it is something they would actually find a value in.

4. Are Facebook apps worth investment of time?

No crystal ball here

[PremioOscar]

Hello there,

I will add just some points to the answer above.

Some Facebook apps may create more likes but if you don't promote your app properly and your app is not giving your customers anything valuable I don't think it will help.

I'd look at what level of engagement and activity you have on Facebook to evaluate if it is worth creating it.

Also ask yourself simple questions such: why would customers use this app? What does this app add to their experience? How many times will they use this app? etc.

And yes creating an app takes time and skills, so my suggestion is to evaluate every single aspect before making any decision.

Hope it helps.