Link from a directory

[popcreativeltd]

Hi, im submitting a clients website to some directories. They are a dental practice and I'm adding them to this website http://goo.gl/Tvyabd

Once i added the business to its directory it asked me to add a link (in so many words) back to its website from my clients website. Is this ok to do or is it seen as spam?

Im confused about this as sometimes directories are free and sometimes they ask for a fee for it to be fast tracked to put it on the website. I always check the Domain authority of the websites and make sure they are relevant to the industry that I'm working in but again not sure if this would be seen as "paying" for links.

Thanks

Ade

[MoosaHemani]

A Directory according to Moz SPAM checker tool looks clean to me but the process you are talking about is known as reciprocal linking!

According to Google guidebook reciprocal linking is not ethical and it’s not a good practice to build quality links back to the website.

So, If a directly ask you to do reciprocal linking, its probably a website you should not get a link from but if they are offering a one way link and the website backlink profile is clean then you probably should go for it!

Hope this helps!

[popcreativeltd]

Thanks, yeah this is where its confusing for me trying to learn about back links The website is super relevant, it doesnt "look" spammy, other companies in my industry as registered here..... hummm seo fun

Thanks