What outreach tools do you use?

[TinaMumm]

I was wondering what an SEO with years of experience used to perform outreach campaigns? What software (Buzzstream, Inkybee), what email service (MailChimp), what prospecting tools (Buzzsumo)? What's the ultimate pairing of software and tools for maximum results (with the best client-facing KPIs)?

[Andy-Halliday]

Experts don’t do outreach they do traditional PR and know the journalists and have the contacts that they have built up over the years – while most of us don’t have these direct relations we can rely upon to get links and mentions a great tool I use is Gorkana – a bit pricey but worth every bit of money.

Plus with Gorkana you can get PR requests from journos.

Simple trick search Twitter for hastags PRRequest and JournoRequest to try and get in contact with the PR guys when they need content (great free way of getting additional relevant exposure)

If your trying to outreach infographic and content try something like Buzzstream if you don’t know the journalists all ready.

[shopperlocal_DM]

Hey!

First off, experts don't use the words like "link building, outreach programms, etc.

There had not been any thing called Link building or outreach programm even before Penguin update, it has always been Link earning, gaining, votes, etc. You should focus on gaining links by posting quality content, on blogs, social media, etc.

If your content will be worth sharing, you'll surely get referrals from other blogger and experts in the same field. so forget about link building or directory submission.

Try focusing on producing meaningful content with supportive facts and case studies

Hope this helps!

[EGOL]

These are my outreach tools, though some might not call them that name, but they keep my work in daily contact with thousands of  people who are interested in my industry.

** A news page on my website where I post links to industry news stories on other websites and any new content that is posted on my own site.  This page is visited by about a thousand people per day.

** An RSS feed of the links to news stories described above that goes out via Feedburner to a few thousand people.

** A Feedburner email list of several thousand subscribers who want to receive the list of story links described above.

I am not an outreach kind of person.  I don't want to schmooze people.  Instead I just do my best to post what people want, and allow them to opt in for a daily RSS, or email, or visit to my news page.  You will not get this overnight.  But if you are dedicated to featuring everyone in your industry who is doing something good, lots of people will want to hear this stuff.  Then, when you publish something new.... BAM... it goes out to your whole tribe and they share it with other people for you.

Once people see you doing this, a few of them will send you great stuff to feature.  That will make your job easier.

So, instead of schmoozing people and sending your stuff out to Mailchimp and all of these other services, build something good on your own site and let other people promote your stuff for you.