Best way to automize generation of google ads - API, scripts etc.

[lcourse]

I am in the process of setting up a fresh adwords account for a recently launched ecommerce site with about 3000 products and would like to automize the generation of the ads based on a spreadsheet of our product database.

I would like to have full control over the code to generate these ads and a programmer with knowledge in SOAP and javscript would be availlable to assist in implementation.

Any recommendations? Would you use adwords API or rather adword scripts?
Do you know whether there may be any existing code for doing this that we could just adapt to our requirements?

[Alick300]

Hi,

I would never suggest to do generate Ads using script because by using that I don't think you can create effective Ad copy. But you asked about the script so I am providing the script with details how to use that but not sure whether it is paid or unpaid, haven't used ever. you can check yourself.

Enhanced Script: Create Ads From a Spreadsheet @ http://www.optmyzr.com/scripts/

Automatically Create AdWords Ads From A Spreadsheet  @ https://www.youtube.com/watch?v=BiOQepEHuwA

Hope this helps

Thanks

[Nobody1596916721222]

The only thing I can add to Alick300's response is that I would try A/B testing with ads you create vs ads created automatically and compare effectiveness. I believe it would benefit all of us if you would share your results here too.

[lcourse]

thanks. I see your point regarding effective ad copy, but in our case the time saving would be valued higher than perfectly optimized ads for each individual item. Setting up 3000 individual product adgroups in 10 languages would just take really a lot of time.

This was actually also the only script that I had found in my former google search.
You have to pay at least 1 month subscription of 250USD to get access to the script which seems reasonable (scripts not available in free trial).

I was just surprised that I could not find any other options for doing this automization, as I thought that there should be many website owners being interested in such an automized setup.

[JasmineA]

Alick & IssueTrack are right on point regarding ad copy. The reason no one has automated ad copy or adwords management yet (to complete non-human interaction automation) is because it generates zero results. If you're looking to be very hands off with the account, you should set your expectations now that it's not going to do what you want it to do.

I think what you're primarily seeking are the Google Product Listing Ads. After your one time setup you shouldn't have to edit them again, but they need to be managed on an ongoing basis by a human with the knowledge of how to make them profitable and generate the volume you need.

Each time you update your product feed in the Google Merchant account, it will be translated into your ads - but that doesn't mean your bids have decreased with trending amounts of merch on hand.  And when you add new products, your ads won't auto-populate.

I would recommend github for finding a developer if you still want to continue on with this course of action. I haven't tried it, but I think that an API would be better than a script for what you think you want to accomplish.