Do only paid adwords appear in google shopping

[CostumeD]

Does anyone know if we have to have a paid addwords campain for our products to appear in google shopping.

We have a feed set up for google shopping.

We have addwords campaigns running for google.

But our products do not seem to appear in google shopping.

Any advise on how to get them there?

[Alick300]

Hi,

Here I am providing you few checkpoints either of them could be reason for not showing your products in Google shopping.

(1) google may sometimes take 24-72 hours or so
before a properly processed data-feed can be seen
within the adwords account; the feed must be valid.

(2) be certain a product_type attribute is submitted
using plain text and > separated taxonomy data ; e.g.
Toys > Wagons
https://support.google.com/merchants/answer/188494#product_type

(3) product-targets are for regular-product-listing-ad-campaigns;
shopping-campaigns use product-groups to create groups of
items to assign bids.
https://support.google.com/adwords/answer/3455481

see also
https://support.google.com/merchants/answer/188494#google_product_category
https://support.google.com/merchants/answer/1344057

If all of the above things are fine from your end then it is better to contact Adwords support team.

Hope this helps

Thanks

[Andy-Halliday]

in short - yes, this used to be a free channel until about 18 months ago and drove a lot of traffic however that traffic is still there and more (now its in the SERPs) you just got to pay for it and its quite expensive for certain keywords.

[MonicaOConnor]

Google shopping doesn't run off of key terms at all. It runs off of the attributes of your products. You have to create a shopping campaign in Google AdWords in order for your products to be displayed. The products are submitted to merchant center, then you add them to a shopping campaign in Adwords. Here is a video with instructions. Make sure that you are starting with high bids and budgets. This is the best way to get a large amount of data in a short amount of time.

You will want to frequently check your search terms by going to the keywords tab, hitting details, and under search terms, select all. The only way to control your campaign is with negative keywords. Adding keywords to the ad groups WILL NOT matter. (I had to learn this the hard way) I set up each of my products in its own ad group in order to better determine CTR, what my CPC should actually be and negative keywords. This was the most effective way for me to do it. Some of my products ended up being grouped together in one ad group because I have over 1000 products in Google Shopping. I tried to minimize it as much as possible.

If you need help with this, just give Google a call. They are super helpful with setting up these campaigns and ad groups.

[max.favilli]

Thumbs up for Monica answer.

I can only add in my experience google shopping campaigns are worth every cent. CPA is yummy.

[MonicaOConnor]

I totally agree. The conversion on my campaign is sick! Mainly because we always appear cheaper next to the big box stores, they have to charge sales tax and shipping, we don't. It definitely is worth every penny and every minute of time it takes to manage it.