Should I change PDF content?

[ATP]

Hi everybody,

My Website is ranking well for several keywords and long-tail keywords. However, all these visits are going directly to some .PDF guides that exist on our products and information on industry sectors the company is based around.

I feel the PDF's are bad simply because they dont offer easy interaction with the rest of the website. I am considering making each PDF into a webpage but am not 100% sure of the pro's and cons of doing so. I will still need to the PDF's accessible for user to download but don't want my new webpages to get tagged as duplicate content.

Is it possible to,
1 - change the PDF's so they send any link authority to the new webpage
2 - make google aware that I want the webpage not the PDF to be the "ranking" page

What is the likely hood of destroying my rank for these keywords on the PDF by making these changes and then not being able to rank the webpage for the same keywords? It would be pointless if I just lost all the traffic lol.

[Alick300]

Hi,

Use 301 redirect to pass the link authority to the new webpage.If you have any follow up question please post.I would also like to suggest you to wait for few more responses from eminent members of this community.

Thanks

[ATP]

Only issue with this is that it makes people wanting the access to PDF unable to do so.

[Alick300]

Hi,

You can give PDF links along with content so if any user want to download they can download PDF.

e.g Please see at the bottom of below link

http://backlinko.com/link-building

Thanks