What is the optimum schema for a Website and how important is it really is for SEO?

[artdivision]

Hey everyone,
As you all probably has seen Google has changed their structure testing tool and alongside that has also changed what is considered as valid and not valid.

I have been struggling with this question for quite a while now where opinions are really split.

**1. How important is Schema for SEO? **
2. How far should you go Schema'ing your website pages?

From the one hand i can see how it can be easier for a BOT to read a code that has proper "road signs" (our schemas markups), on the other hands, Google is already extremely clever is working out what is the header, sidebar or footer as well as review and or a blog posts (especially for those of us who use Wordpress.

Would love to know if someone has seen a "Like to Like" show case with schemas and/or have some factual information regarding what should or shouldn't be done when it comes ot Schema.

Dan.

x1aw

[MonicaOConnor]

I believe the Schema markups are better for user experience, which is why they are important to SEO. What is the point of having a completely optimized site and great content if you can't get anyone to click on your SERP? This is especially true for ECommerce stores. Those markups give the customers the first glimpse of a price and the quality of a product, and, can often drastically increase CTR.

You should add Schema markups to the things that are important on your site, prices, brands, reviews; the things that are more important to the searcher. What is good for the searcher is good for the search engine. Highlight the things that you have over your competition. Highlight the things you want to be recognized for, like promotions or guarantees. The benefit of the markups should be thought of as what is good for the searcher, not the bots.

[artdivision]

Hi Monica,
Although i appricate your comment and although it was Staff Endorsed here on Moz i think it was a very general answer that doesn't touch the core of my question.

and i will explain, whilst i agree with you 100% regarding the fact that one should add Schema markups to the things that are important on your site it didn't answer the dipper question of combining the front end and back end when it comes to Schema. In other words, by defining schema for sidebards, top menus, footer etc. (all of which which are only visible to search engines bots on a code level) are we helping our SEO efforts? is Google going to award us for taking the time and specifying schema throughout elements that are not your usual suspects (Review, Ratings, Products etc.)?

I hope i get my point/question across, as we both share the same principles it is not clear from your comment what level of technical code level schema should be implemented.

Dan.

[MonicaOConnor]

So your footer links, top nav bar, are only visible in code? But can you see them on the page?

To elaborate on my answer, I feel that schema markups for links in the footer, sidebar and top nav are irrelevant and not worth exhausting the effort. What benefit does the markup have to the user? The markups should highlight the most important parts of your site for the benefit of the searcher, not the search engine. Therefore my answer is really that same, put yourself in the shoes of the searcher. Is there something in those links worth highlighting that could possibly increase your CTR? My guess is that there probably isn't. Without seeing your site, I couldn't really assume otherwise.

The benefit is not to the engine as these markups are for user experience alone. Highlighting the data won't help you rank better if it is irrelevant to the searcher.