Which pieces of content in the online marketing/social media space were the very best of the best in the past 12 months?

[TomCritchlow]

As you may be aware - SEOmoz are hiring for a marketing oracle (one of 8 jobs going at the moment: http://www.seomoz.org/blog/8-open-positions-at-seomoz). Their key responsibility will be to produce world class content about online marketing, seo and social media.

So, let ask you - what are the best examples of content in this space from the past 12 months? The very best of the best. Don't just think SEO, but any kind of online marketing content. Whether it's editorial, infographic, research etc etc.

[edfryed]

Wiep's insanely actionable post that really hits a raw nerve for us SEOs - what to do with failed linkbaits (that's our egos on the line there for one): http://wiep.net/talk/link-building/linkbait-failed-now-what/

Needless to say, Mike's Excel for SEOs guide  http://www.distilled.co.uk/excel-for-seo/

The 'Poke the Box' Workbook from The Domino Project & Seth Godin (debate the value of a PDF versus online, but its still vv good): http://www.thedominoproject.com/2011/03/poke-the-box-the-workbook.html

Conversion Rate Factory's traditional dissection of key marketing principles. I love how they publish less often, but just killers stuff each and everytime - I know to always click on them. (Their case studies are especially awesome). Here's just one gem: http://www.conversion-rate-experts.com/100-year-old-persuasion-strategy/

Ah, the most epic YOUmoz post of all time perhaps - the only problem with this in "blog post" format is its slightly more difficult to use: http://www.seomoz.org/blog/the-noob-guide-to-online-marketing-with-giant-infographic-11928

That's some of my most recent finds on StumbleUpon - sure there's plenty more!

Ciao,

Ed

[EGOL]

I really liked... "The Power of Words"... a YouTube video...

http://www.youtube.com/watch?v=Hzgzim5m7oU

[TomCritchlow]

Great links Ed! Thanks for sharing. Got any more from the wider online marketing space? I think I see all the good SEO stuff but I'd love to know what's been big that's more similar to the "Poke the box" workbook (which I'm checking out right now...)

Thanks!

[wissamdandan]

No doubt, your post about Google Docs and Fb/Twitter/SU api's its just awesome.

but imho i think these are some great content

• Whiteboard Friday between Rand and Stefan Weitz / Duane forrester (having people like stefan and duane, and "maybe" matt cutts doing a video and sharing their insights on a specific trend/problem /update its very valuable)
• Research like (http://www.seomoz.org/blog/10-illustrations-on-search-engines-valuation-of-links)
• and finally All correlation data that SEOMoz share with its community i think its very valuable

*** After watching EGOL Video... and Ed's Poke the box... u just can delete my answer lol

[edfryed]

Have you come across Dave Navarro? Awesome library of free downloadable PDF workbooks: http://www.thelaunchcoach.com/thelibrary (behind an opt-in list)

Similar stuff here: http://www.perrymarshall.com/guerrilla-marketing/ (the same content is packaged into a booklet or audio CD to capture people's addresses and mail a sales letter. Multi-purposing content for list building and link building.

You've also got to be able to emulate The Oatmeal  http://theoatmeal.com/story/reddit_how

Seth Godin's 'Linchpin' video was release free yesterday (TL;DR - cut straight to the pw + link at the bottom) http://sethgodin.typepad.com/seths_blog/2011/04/the-paperback-choice-and-the-video-dilemma.html

The trouble is, most of this content is behind opt-in lists or otherwise exclusive to a "tribe". I've a library of my favourite digital downloads I could dropbox you?

[Red_Mud_Rookie]

Finding Link Opportunities With Advanced Search Queries | Distilled blog http://ow.ly/1swIgW

White Hat SEO: It F@$#ing Works | SEOmoz http://ow.ly/4xeL4

The Evolution of Google's Rankings http://ow.ly/4fhi3

[Red_Mud_Rookie]

"Mike's Excel for SEOs guide" - wooop fekken woooop!! Thank you

[firstconversion]

OK cupid

[ThomasHgenhaven]

I am going to throw in a single purpose site: http://kimjongillookingatthings.tumblr.com/ .

I don't think it's intended as link bait by any mean, but it has almost 250.000 FB likes and 827 LRD. It even ranks number 5 for Kim Jong Ill in Google and number 8 in Bing.

[TomCritchlow]

I'd seen that site before, but 250,000 FB likes is just insane! Wow...

[firstconversion]

EGOLS video has a good idea at its heart buts it fails for me because its about 10x too long - 15 seconds is all you need to show that concept

I bet it lost a ton of its potential reach due to its length before payoff - the client lost out due to the agency's ego