Which pieces of content in the online marketing/social media space were the very best of the best in the past 12 months?

[edfryed]

Wiep's insanely actionable post that really hits a raw nerve for us SEOs - what to do with failed linkbaits (that's our egos on the line there for one): http://wiep.net/talk/link-building/linkbait-failed-now-what/

Needless to say, Mike's Excel for SEOs guide  http://www.distilled.co.uk/excel-for-seo/

The 'Poke the Box' Workbook from The Domino Project & Seth Godin (debate the value of a PDF versus online, but its still vv good): http://www.thedominoproject.com/2011/03/poke-the-box-the-workbook.html

Conversion Rate Factory's traditional dissection of key marketing principles. I love how they publish less often, but just killers stuff each and everytime - I know to always click on them. (Their case studies are especially awesome). Here's just one gem: http://www.conversion-rate-experts.com/100-year-old-persuasion-strategy/

Ah, the most epic YOUmoz post of all time perhaps - the only problem with this in "blog post" format is its slightly more difficult to use: http://www.seomoz.org/blog/the-noob-guide-to-online-marketing-with-giant-infographic-11928

That's some of my most recent finds on StumbleUpon - sure there's plenty more!

Ciao,

Ed

[EGOL]

I really liked... "The Power of Words"... a YouTube video...

http://www.youtube.com/watch?v=Hzgzim5m7oU

[TomCritchlow]

Great links Ed! Thanks for sharing. Got any more from the wider online marketing space? I think I see all the good SEO stuff but I'd love to know what's been big that's more similar to the "Poke the box" workbook (which I'm checking out right now...)

Thanks!

[wissamdandan]

No doubt, your post about Google Docs and Fb/Twitter/SU api's its just awesome.

but imho i think these are some great content

• Whiteboard Friday between Rand and Stefan Weitz / Duane forrester (having people like stefan and duane, and "maybe" matt cutts doing a video and sharing their insights on a specific trend/problem /update its very valuable)
• Research like (http://www.seomoz.org/blog/10-illustrations-on-search-engines-valuation-of-links)
• and finally All correlation data that SEOMoz share with its community i think its very valuable

*** After watching EGOL Video... and Ed's Poke the box... u just can delete my answer lol

[edfryed]

Have you come across Dave Navarro? Awesome library of free downloadable PDF workbooks: http://www.thelaunchcoach.com/thelibrary (behind an opt-in list)

Similar stuff here: http://www.perrymarshall.com/guerrilla-marketing/ (the same content is packaged into a booklet or audio CD to capture people's addresses and mail a sales letter. Multi-purposing content for list building and link building.

You've also got to be able to emulate The Oatmeal  http://theoatmeal.com/story/reddit_how

Seth Godin's 'Linchpin' video was release free yesterday (TL;DR - cut straight to the pw + link at the bottom) http://sethgodin.typepad.com/seths_blog/2011/04/the-paperback-choice-and-the-video-dilemma.html

The trouble is, most of this content is behind opt-in lists or otherwise exclusive to a "tribe". I've a library of my favourite digital downloads I could dropbox you?

[Red_Mud_Rookie]

Finding Link Opportunities With Advanced Search Queries | Distilled blog http://ow.ly/1swIgW

White Hat SEO: It F@$#ing Works | SEOmoz http://ow.ly/4xeL4

The Evolution of Google's Rankings http://ow.ly/4fhi3

[Red_Mud_Rookie]

"Mike's Excel for SEOs guide" - wooop fekken woooop!! Thank you

[firstconversion]

OK cupid

[ThomasHgenhaven]

I am going to throw in a single purpose site: http://kimjongillookingatthings.tumblr.com/ .

I don't think it's intended as link bait by any mean, but it has almost 250.000 FB likes and 827 LRD. It even ranks number 5 for Kim Jong Ill in Google and number 8 in Bing.

[TomCritchlow]

I'd seen that site before, but 250,000 FB likes is just insane! Wow...

[firstconversion]

EGOLS video has a good idea at its heart buts it fails for me because its about 10x too long - 15 seconds is all you need to show that concept

I bet it lost a ton of its potential reach due to its length before payoff - the client lost out due to the agency's ego