Are directory websites still worth considering?

[A_Q]

Hi Mozzers,

What are people's opinions on directory website?

As standard, we would always attempt to get our clients listed on reputable generic directories such as Google My Business and Yelp, and then directories that are relevant to the industry in which a company operates.

Do you think this is the right approach to take?

[RyanPurkey]

Local directories are certainly stronger than ever with their integration into mobile, mapping results, and GPS targeted user behavior, so by all means consider using local listings wherever applicable with a client.

Directory pages on industry specific websites are also a great place for links and create topical associations and trust even if they're not keyword targeted.

General all inclusive directories have fallen by the wayside over the years as user behavior has gone less from something akin to tv-like channel surfing to targeted search and acquire usage. But like you mention in your question, and above, in the right context, directories are still strong.  Just the more focused the better.  Cheers!

[A_Q]

Hey Ryan,

Thanks for the response - really appreciate it!

[phyde]

Local directories are good for local companies. Yes that is a good approach. You may want to look at Yext whitelabel package for marketing this service to your local clients.