Link building… how to get high rewarding links?

[edward-may]

Hi Guys,

I have a few people whom I have built relationships up in my industry with that would like to link to my site.  Is there any particular things I need to be mindful of before having them link to me? I'm just mindful of the unknown.  Also, which links to use etc?

Thanks in advance

[Dezzign]

You need to be mindful of the anchor text they use. You don't want five new links coming in all saying 'Your Main Keyword' You also need to be aware of their site's overall quality. Check all of their site stats such as Domain Authority - Page Authority - Trust Flow - Citation Flow, etc.

Also, check their outbound and inbound links. You don't want your link on their site if they also link out to other sites that are completely irrelevant. And you wouldn't want your link on their site either if they have lots of low-quality inbound links pointing to their site.

Perhaps the main thing to watch our for in your scenario is that they don't just give you a site-wide footer link. You may think you're getting a good link in the footer of their homepage, but if it's a site-wide footer link they've just sent your website anywhere from 25 to 300 inbound links. That's something you don't want either. Hope this help a little.

[ofw12387]

If you want to do link building, you need to build a very natural profile, some tips:

• Anchors: Do not use the exacly keyword you want to rank as anchor, instead use long sentences including your kw.
• Variety: Do not get just "keyword" links, links with url, branch are also important.
• Nofollow: It´s very important to include nofollow links in your link profile.
• **Footer/sidebar: **Avoid links from footer/sidebar, specially if they are nofollow.
  - **Variety of domains: **Get your links from different domains.
  - Avoid links fromk penalized websites: It´s also very important to analyze the domains your site is going to be linked are healthy enough

Br

//Oliver

[kwoolf]

You really can't/shouldn't control who links to you and how they link, but if Google's fancy algorithm finds something in common with the way people link to your site, it might do more harm than good. You said "a few people," so this really won't be an issue for you. If you're speaking at an industry conference and suggest to 1000s of folks how to link to your site, then I would carefully follow Richard's advice and note Oliver's tips.

[edward-may]

Thanks so much Richard, amazing tips!

[edward-may]

Thanks Oliver, again more great tips! Awesome thanks again

[edward-may]

Great Kevin, will take that on board, thanks for the heads up!

[Dezzign]

Your welcome Alec, glad I could help.

[MonicaOConnor]

Everyone here has some great advice and tips. I tend to disagree with a few of the ideas here. First, I don't think that having links from people that you have built relationships with is a terrible thing. If it is done properly it could probably generate some great referral traffic for you. That is very important. There is no link juice passed if there is no traffic.

You absolutely have to make sure that you watch the anchor text, but you also what to do a quick check of their link profile. As the Penguin updates are becoming more evolved, you can be penalized for just being in a bad link neighborhood. I would just run their domain through Open Site Explorer and see if there is anything that makes you nervous.

If these are sites that are related to yours, and they have the potential to generate good, engaged traffic, I think you don't have too much to worry about.