Best way to build backlinks

[kiraftw]

Hey guys,

I was wondering what is the best way to build back links ? I have all the read moz's articles regarding this and I know the crucial parts are creating content, engaging users via social media etc. What I am interested in knowing is whether guest posting is still a solution to create that domain authority you need to rank ? I've spoken with some people that told me guest posting is out of date and will not pay off using it. By using guest posting of course I relate to creating unique content and valuable to the user.

Thanks,

Andrei

[RyanPurkey]

I think if guest posting becomes a tactic that is done on thin content websites or blogs that reproduce a lot of duplicate content then it should be avoided. However, guest posting in the sense of a book author writing something like a review of short story collections on a site outside their own is very common, or an article written in an industry-relevant news site by another company or leader in the field is also quite common.  Both of these examples and many others are guest posting in the positive sense. But they take having a site or work or product that generates interest in and of itself. You should be able to guest post on a site that isn't specifically designed for guest posting, i.e. your basic pitch should be, "Hello (editor, analyst, reporter, etc.) we (wrote the ABC book, run unique XYZ site, are researching 123) and have recently done some work into your site's specific focus. Please let me know if you'd be interested in sharing something written by us with your readers."  Ideally your guest post is accepted because you're advanced in your field, versus being an SEO tactic.

[donford]

HI Andrei,

You received a lot of good responses the first time you asked the question, http://moz.com/community/q/link-building-still-effective

Do you feel that it was not adequately answered? Is there something more specific we can help with?

There is no magic wand for building backlinks. Some times the hard way and the right way are the same way.

Good luck,

Don

[kiraftw]

Hi Ryan,

Thanks again for your answer, I appreciate it. Normally when you create a Link Building campaign for one of your websites what steps do you take in creating an optimal link building campaign ? For example, how do you prioritise your link ( e.g Social, Guest post etc. ). I know there are many metrics behind google's ranking system, but I wanted to know out of your experience how would you handle this ? I am trying to rank for 'outdoor fitness' on GoogleUK and my website is www.norwelloutdoorfitness.co.uk.

Thanks again,

Andrei

[kiraftw]

Hi Don,

I felt it was best to re-prhase the question since I was lacking a concrete answer. The answers in the previous question have been of great value to me. Thanks again for your willingness to answer my questions.

Best,

Andrei