CRO help how to convert already existing customers on limited budget

[edward-may]

Hi guys!

We are a start up and just launched our website in December.  We are having issues with our website not converting and we have identified a few possibilities of why it may not be converting after an extensive competition analysis.  Therefore, due to our limited budget we have had to cut our adwords campaign and now have 1 shot at fixing the conversion rate optimization by changing the registration process and also our offer from "FREE" to discounted rates eg: $1 per min for all new customers instead which will also work in with the way our system is configured as we have a deposit funds method.

Our current offer stands at 3 FREE mins on all chat sessions, however this can not be claimed unless the client deposit is min $20 - now I realize why our competitors would use the discounted rates instead of the FREE minutes.  Other competitors can achieve this as they don't require the customer to deposit any amount as they just deduct the account after the 3 minutes is up from the credit card.

After running 1 months of adwords on a limited budget (i know its not long enough to test) we gathered around 24 sign ups, 3 of which entered credit card details but no deposits, and the rest who signed up only got to our 2 step registration.  In this case we are working our way on changing the registration process and changing the offer.

Can anyone provide any expertise or recommendations about what they think may work?

Our website is www.zenory.com

Thanks and I look forward to your responses.

[MibuKotaro]

Hello again Alec,

Could you please screenshot your registration process so we could possibly see where there are areas for improvement. How many steps are in your registration process.

[EGOL]

This is just my experience and opinion.

I am an old white geezer in his seventh decade who has lived rural most of that time.  I don't have any idea how the diversity of people on my website are going to behave because when I see what they do on CrazyEgg it always surprises me.   So, I can spend my last few years blowing buckets of money on PPC or I can ask someone who has looked at the behavior of people on Thousands of websites to take the first stab at it.    The folks at services like SiteTuners will take a look at your page and tell you how they would change it for not a lot of money.  I am going to predict that it is cheaper to have them put some education into it than for an old fart like me to guess.

I have no affiliation with ST other than paying them to tell me how to fix a few pages.  There are plenty of other companies who do this stuff.

[edward-may]

Hi EGOL

Thanks for your response lol I had a giggle at old fart

I looked into crazy egg I will give it ago and sounds like a good plan with SiteTurners I will take a stab at them as well

Cheers for that!