Missing Inbound Linking Domains

[Leithmarketing]

For some reason, our websites seem to be missing a number of authoritative inbound linking domains which seems to be a primary driver in lowering our domain authority as compared to our competition. Does anyone have any feedback as to why this might not be populating or is there something additional we need to do to have these show up?  If it doesn't show up in MOZ is it likely that Google might also not be seeing these as inbound link domains?

Thanks as always MOZ Community!

[Leithmarketing]

Specifically focused on our linking root domains, the seemingly highest correlating factor between our competitors higher domain authority than what we are seeing... thanks again all!

[TheeDigital]

Moz has their own crawler and their own index. Roger (the name of the crawler) can't feasibly crawl the entire web at the scale that Google can. It's nothing to worry about, likely Google sees the links and Roger will eventually.

If you want to see if the link is indexed, just search it in Google. You can also see incoming links in Google Webmaster Tools. If it's in there, Google sees it.

[Toddfoster]

Hello Dave,

The analytics Moz uses can take up to a month for registration and population - as Richard says, Google has probably already crawled and indexed your site (including link profile) and Roger will likely be doing so soon (if it hasn't already).

There are other tools you can use to check your inbound link profile and DA (Majestic, SEMrush and SEO Powersuite, for example).

I wouldn't worry about this for now - give it a month and if nothing has changed, consider running a site audit to determine if you are suffering due to technical SEO details.

Cheers!

[Leithmarketing]

We are a large dealer group in North Carolina and I notice very large links from AutoTrader, Edmunds and others not showing up in our links.  I just read about some links having no-follow tags and wonder if some of these large websites might be utilizing this type of tactic in their linking strategy... is that a commonplace tactic or is it possible that with highly authoritative domain authorities that websites like this with long-standing links to us are not showing up?

Thanks again all - and cheers!

[Toddfoster]

No-follows are typically reserved for spaces that are prone to spam - blogs, comment sections, etc. It is rare to have a company no-follow a link in the way you are suggesting. In the end, this method wouldn't be doing them any favors either. You can use SEOQuake or SEO Spyglass (Powersuite) to determine if a link is follow or no-follow.

If you have had these links for some time, one possible alternative is that the pages you had links on have been removed as part of a website overhaul on the part of those dealer groups.

If they are not showing up, there are 2 possible solutions: Either the new software hasn't crawled them (or analytics hasn't picked them up yet), or the page the links were on have been moved.

Another approach could be to get in touch with the folks who you are missing links from and explaining the situation to them. Since they linked to you before, I don't see why they wouldn't again, as long as you are honest and open about it