Does adding relevant keywords to social postings help with SEO?

[EmazingKatie]

I was doing some research on social postings and SEO and couldn't really find the answer to my question. Would adding in SEO keywords help with my site's relevancy or would it just help boost my site because of backlinking?

For example if I were to add a new Facebook post "Check out these great new blue widgets " help more than "Check out these new products "?

Thanks!

[Toddfoster]

Hello Kaitlyn,

What you are describing would not help you from an algorithmic perspective. It would, however, make your posts more open to users who were specifically looking for content related to "blue widgets". This would drive more targeted traffic to your site, which might lead to better conversion rates.

This would not help with backlinking (except that visitors to your site might link back to your article if they found exactly what they were looking for, in which case specifying the purpose of the article would probably help), nor would it do much for your rankings in Google (assuming the content was properly optimized), except as a measure of trust as indicated by your site visitors (CTR, BR, etc.)

At the end of the day, it is not about how much traffic you can send to your site, but how well that traffic converts.

The short answer to your question is that it would help, but only through "soft ranking factors" (user experience) rather than "hard ranking factors" such as linking, on-page optimization, etc.

Hope this helps and best of luck!

Rob

[MonicaOConnor]

Facebook and Twitter are no follow links, which means that there is no benefit at all to your link profile. I agree with Robert mostly. Since these links are no follow, the key terms will only help if users are searching the respective social media platforms for your product. The benefit to SEO from Social networks comes solely from the trust factor social signals send.

High engagement tells the engines that you are a reputable business, and, as we continue through 2015 most SEOs expect these social signals to increase in importance. I would recommend that you use your social media to build popularity and increase your audience. Stuffing your pages with keywords will have absolutely no effect on your SEO rankings.

The exception to this is Google Plus. Posts on Google Plus can influence the SERPs of people who are in your circles. For example, when I am logged into my MCC account and I search for one of my key terms, I often see my Google plus posts in the results. Other than that, there is no benefit to that platform either.

Here is another post with some more information I might have missed. Hope that helps!