Genuine Bot or not! Click fraud?

[Eff-Commerce]

We are having high levels of activity on one site from Ip addresses that resolve to be legitimate search engine bots. But, the cookie from our site is identifying an individual user.  Is this a real person verifying our site or a click fraud that is well disguised. Some of the clicks generate gclid strings but never any sales.

[Toddfoster]

Hello,

From the information you have provided, it sounds like it might be a form of click fraud by proxy. I have seen people use this method before (not used on me directly, but some of my colleagues have reported similar behavior).

Verification methods typically don't require multiple IP's and would not be conducted over an extended period of time.

You might notify Google through GWT and alert them to the situation - in my coworker's case, they refunded PPC costs and blocked the click fraud IP (and related proxies) from accessing the site. Without further information, I don't know how much more help I can be.

Hope it gets sorted out and best of luck!

Best regards,

Rob

[JasmineA]

Something additional you can do in the mean time is block by IP addresses manually. This is in the Settings for your campaigns under Advanced Settings.

[Eff-Commerce]

Thank you and yes we are doing that. We have requested a list of Google Proxies as many of the clicks come through them We are also looking for IP addresses that resolve to proxy servers. This is a manual task and the cost involved is reducing ROI.

Sent real letters to customers last week for the first time in years. Fantastic response!!