What is a realistic movement in Domain Authority?

[Johnny_AppleSeed]

What would be a realistic increase to aim for with Domain Authority?

[RikkiD22]

Hello,

I think the answer is pretty opened ended depending on 1) the time scale, 2) the DA starting point and 3) the industry. These 3 points, among others, will have a huge say on how much DA increase you should aim for.

[Johnny_AppleSeed]

Hi,

Thank you for your response. The company produces Irish Handcrafted Jewelry, the DA is currently at  32. How much might that realistically increase in the next month or two?

[RikkiD22]

If its the first link building campaign and there are a lot of quick wins or if you are launching a great piece of content you may be able to move it up a couple of places but if not you will find it difficult to move a DA 32 up significantly in one or two months.

One factor for this is that DA doesn't update every month and there will be a lag on the work you are doing, that means if the DA doesn't update for 2 months and your links aren't found and make a difference in that crawl you might have to wait another couple of months to see the fruits of your labour.

Another factor to consider is DA isn't a score, i.e. it doesn't necessarily go up even when you do good work. As it is based on an index I find it better that track the difference between you and your main competitors to see if you are closing the gap.

I hope that makes sense?

[Johnny_AppleSeed]

Great, that makes sense thank you for your help.

[RikkiD22]

No problem, best of luck!