Keyword research in Moz - Am I missing something?…

[Mike_E]

I'm fairly new at SEO and am still trying out MOZ.  I'm finding myself wishing that Moz had a broader set of tools for keyword research, but am wondering if maybe I'm just missing something.

Am I correct in saying that there is no place within Moz that you can get keyword ideas, select/organize keywords, find new/related keywords? I've appreciated the keyword difficulty tool and have played around with Moz Analytics keyword tracking, but these don't help with the broader keyword research aspect. The various tutorials talk about using Google AdWords Keyword Planner and other tools to do that job. But with all that Moz can do, it just seems backwards to do lots of copying-pasting from other tools into Moz, or to have to rely on old excel spreadsheets to organize keywords. It seems that life would be much easier if Moz would be able to pull that kind of external research information in, like Raven does. That way you do most of your research within Moz – allowing you to organize/evaluate potential keywords BEFORE choosing the ones you would like to test for difficulty or track. That way you could simply select the desired keywords and add them to your tracked list. The way it is now, even the one research tool that Moz does have (keyword difficulty) does not allow for an easy way to track or manage a chosen set of keywords. For example, after doing some keyword difficulty analysis, I've chose 5 keywords. To add these 5 to the tracked keywords in a specific campaign I can't just select them and say "track keywords > in xxx campaign". From what I've understood, I must copy-and-paste them into the manage keyword section of the desired campaign.

To me this all feels a bit awkward. But since I'm new at this, maybe I'm just missing something? Or maybe it's unrealistic to expect a single tool to address all my SEO needs?

[Garv]

http://moz.com/researchtools there it lot of seo tools and for keyword research i use google AdWords Keyword Planner which is best in my opinion because no one have best data rather then Google.

[Mike_E]

Agreed. The AdWords Keyword Planner is a great tool… which is why I'm wondering why Moz can't interact with it directly through the API (like other SEO tools do) so users can work more efficiently by doing keyword searching/organizing all within Moz.

[DavidLee]

Hi Mike! Our focus is primarily on non-paid search/marketing so we do not have any current plans to integrate with Adwords. If there are any specific features you would like to see Moz offer that Adwords uses, I recommend submitting a feature request on our product team's forum here: https://seomoz.zendesk.com/forums/293194-Moz-Feature-Requests

I can't speak on behalf of our product team with certain decisions but definitely submit your request/question there.

Hope this helps!