What the secret for Bing and Yahoo

[LeeC]

I guess you guys will probably think me a complete airhead, but I've been so focused on obtaining traffic from Google that I completely forgot about Bing and Yahoo.

Moz Analytics shows that 99% of my organic traffic comes from Google, 1% from Bing (up by 67% from last week!?) and 0% from Yahoo and baidu.

Just wanted to check a couple of things.

1. Is this poor performance due to any lack on my behalf
2. Or are these search engines used?

I'm kind of thinking that if I can obtain multiple page one phrases with Google;

1. why isn't this replicated by the other search engines?
2. And if there are opportunities available how do I optimise my pages for them
3. And if I do, will this affect my Google rankings

Cheers in advance, Lee

[Hutch42]

That is pretty odd that you are not getting traffic from Bing and Yahoo, as general SEO work for Google should also effect other search engines.  The first thing you should do is make sure that your site has been submitted to both and they have the location of your sitemap and robots.

[MonicaOConnor]

Generally, what is good for Google is also good for Bing and Yahoo. Since Firefox has adapted Yahoo as its primary search engine and IE uses Bing it really depends on where your traffic comes from. Believe it or not, I get the same amount of traffic from Bing that I do from Google. My target demographic is older than your average shopper however. To explain that more thoroughly, I still get 28% of my traffic from IE 7.... I die a little inside every time I tell someone that.

If you want to rank well in Bing and Yahoo, then do what you need to do in Google. Follow the best practice SEO. Bing Webmaster tools isn't nearly as thorough as GWT, but it can give you some insight to what you might be missing link wise. I would check that out. I find that a more analytical, technical group comes from Bing. Since you are in Software you might find some success with traffic from Bing.

[LeeC]

Thanks guys, have submitted as you both suggested, lets see if it makes a difference.

@Monica - "I die a little inside every time I tell someone that." hahaha

Also I wonder if all Bing users user IE?

A little hesitant to submit to bing as my software isn't that great with older versions of IE, best bounce comes from IE 11 (33%) all others are between 60 and 90%. IE6 is 100%, though fortunatley IE11 accounts for 76% of all visits.

ps Did you see my other post on social? Followed your advice and saw a 750% increase in social traffic

[MonicaOConnor]

I did, I am so excited for you. I followed you back too.

Most of the time IE is set with Bing as the homepage. So if the user doesn't change it, then I would suspect the a good percentage of users in IE come from Bing. But you can check that in GA.

I think my target demographic is just older, it can't hurt to submit to Bing. You want to get traffic from everywhere possible. I doubt that some of my customers know how to restart their computers, let alone update their browser. I get about 50 sessions per month from IE 6 even. It makes me chuckle.

[LeeC]

Lets see, I submitted, if it works then all the better

Trying something new from today, read an article by Eric Enge and Mark Traphagen about the effects of personalising posts. My blog posts are well read by people in my industry, but there's a distinct lack of engagement i.e. comments, so I've added an image of myself to half of my articles so I can track the results, hopefully get more shares and some comments - though a pic of me is likely to scare people off lol.

As always ur a star