How To Change Image Used In Business Knowledge Graph...

[gbkevin]

How can one change the image that Google shows in a business' knowledge graph in the SERPs?

And the image I am referring to is the one that typically appears to the left of the map within the knowledge graph box, above the business' name.

The current image that is being used in my client's case is an image that was uploaded in their Google+ My Business profile, but there doesn't appear to be any particular reason why that one was chosen (it wasn't the first or last image uploaded, nor is it selected as the profile picture).

As user-interaction increasingly becomes important in rankings, I would like to change this to something more attractive.

Thank you for any help and guidance!

[adamxj2]

This is an interesting question… I did some exploring on my Google business page and researched what was showing up in the SERPs…turns out what's there isn't what I want either! So this is how I'm trying to fix it but I think it will take time to register changes…

On the left side drop down of my page I selected "My Business." On the dashboard there's two photos and next to it is a "+5" box that I assumed would bring me to all my photos when I clicked it. It brought me to a page with a pop up that said "Map & Search Photos… When a user searches for your business on Google Maps or Google Search, these photos will appear alongside the rest of your business information." It's here that you can add, edit, and delete what shows up!

Thanks for asking the question…never would have learned this without it!

[gbkevin]

Hi adamxj2, thanks for trying to help me out!

So I too am aware of the "Map & Search Photos" section of GMB.  In our case, one of the photos that was uploaded in this section is being used currently.  However, there is no way of designating which one should be used as the main Knowledge Graph image on searches.

A lot of platforms use either the first or last image uploaded as the default image, but it appears the one that Google chose to use in our selection of photos we uploaded is one that was uploaded in the middle of all the others... in other words, it wasn't the first or last photo uploaded.

So in lieu of deleting everything and ONLY uploading the 1 photo you wish the knowledge graph to show (which isn't ideal), we are still left trying to figure out how to tell Google which image to use.

If you find out anything more or know anything more about this, would love to hear!  Thanks again.

[adamxj2]

Hmm…

I would just remove the one photo that you don't want to see there and leave a bunch in that you would be ok with. That's what I'm doing. I've been scouring the internet to see what would make Google choose one over another but I can't seem to find anything. Weird…

The only other idea I had was maybe it is dependent upon what the image file is named?? Like if the image name is more relevant to the brand and search it would be chosen before something that was named something arbitrary, such as "logo-1.jpg"

[MiriamEllis]

Hey There!

This post from Local U might help:

http://localu.org/blog/8-tips-optimize-local-knowledge-panel-google-search/

[BBT-Digital]

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