Google Analytics Not Properly Showing Twitter Stats

[OLTLauren]

I noticed our Twitter stats in Google Analytics aren't properly showing.  For some reason, approx 80% of referral visits and conversions from Twitter to our website aren't being accounted for (I know this because I can see the discrepancy in twitter analytics versus google analytics).  I haven't had a problem with Facebook analytic data and other social media analytic data.  Any ideas as to why my Twitter stats are completely off in GA?

[digitalcrc]

Hi Lauren,

Here are a few of the more common reasons why this would happen:

• Some visits being credited to medium=social, and others to medium=referral
• Landing pages missing working GA code
• Improperly tagged Twitter links
• Dirty data somewhere

By 'dirty data', I mean that visits and/or conversions are either being tracked multiple times per session, or improperly tracked in some way.

It's difficult to diagnose this type of thing without having a look at the analytics and the site itself, but those 4 things would be the most common. Without being able to look, I would guess that Twitter visits are being credited to a different channel (social) than where you're looking (referral).

[iSTORM-New-Media]

I'll just add that make sure you don't overlook t.co referrals. This is Twitter's link shortener that can appear in your referral reports instead of social traffic.