How to get precise info about what exactly people are searching for?

[Lauroca]

I am interested in the following data:

• searches in google and youtube

• limited to certain countries

• focusing on a precise segment (beauty): the question is NOT what other word people add next to the search term "beauty". My quest is for searches related to beauty (cosmetics rather than fashion),

• top bloggers /vloggers in a certain region and topic

• top e-commerce sites / webshops in a certain region / segment.

Thanks a lot in advance!

[Andy-Halliday]

Hi

Which country are you interested in. I know of some software in the UK, but it only has UK data.

Thanks

Andy

[Lauroca]

Hi, Andy, very kind of you. Unfortunately my project is about CZ, SK, HU countries but I am actually interested in whether such tools exists for other parts of thw world. Thanks.

[Dr-Pete]

Your best source for Google data is still probably the Adwords Keyword Planner. One of the 22 categories is "Beauty & Personal Care", and you can target by region (including central/eastern Europe). You need an Adwords account, but you don't actually have to spend any money.

Top bloggers and e-commerce sites is a bit tougher. Generally, I rely on Twitter tools (like our own FollowerWonk) for finding bloggers, but having just been in the Czech Republic, many people there told me that almost no one outside of marketing uses Twitter. Likewise, I'm guessing Google+ data might be limited.

[Lauroca]

Thanks a lot, Dr.Pete