Mobile site SEO: faulty redirects.. 204! help pls!

[lfrazer]

Hello,

I have recently read that a m.site.com should provide the same number of pages as the non-mobile site. Is this so? Is this why my mobile site won't rank? Our competitors have their standard websites showing up before our m.website.com version... Also, do I have to get a whole new set of mobile links for my mobile site? In WT, I am seeing absolutely no inbound links, which seems odd? Any help would be greatly appreciated.

Thanks in advance

[KristinaKledzik]

Hi Denise,

A couple of points here. First, it's not that you necessarily need the same number of pages on your mobile site as your non-mobile site, it's that any content that you have on your non-mobile site should be represented somewhere on your mobile site. It's possible that your competitors are ranking with their desktop sites because they're targeting content that you are missing with your mobile site, and maybe on your desktop site as well.

Second, yes and no. Your mobile site is a separate site, but if you connect your mobile pages to their corresponding desktop pages with rel=alternate and canonical tags, Google should transfer some of that link equity for you. Google breaks it down here: https://developers.google.com/webmasters/smartphone-sites/details

Good luck!

Kristina