Multiview - Are they worth or can I do it myself?

[QFish]

Hi,

I'm new to the Moz Community here although I have visited this site quite a few times. Recently my company has been contacted by MultiView for a B2B marketing strategy to get our business in front of targeted and potential customers - based on behavior of website visitors - basically behavior based marketing and inbound lead summary. Are you all familiar with what Multiview does? If not, I can explain some more. But, I have a couple questions:

1. Are they actually what they claim to be? Are they a trustworthy company?

2. Is there a way I can do everything they are telling me with the getting particular ads in front of people based on behaviors (similar to AdWords, but this seems more in depth) and detailed info for the visitors to my site (actually see who they are)? I realize this may take more work on my part than having them do it. But, is there a way I can collect this info myself and do all this work myself?

Behavior based campaigns and this sort of thing are new to me, as I haven't worked with this before for my company. So, any and all info is appreciated!

Thanks!

[EricaMcGillivray]

Hi! It would be great if you could explain more about what MultiView does. While it might be hit or miss on if people have heard of their services and/or have used them, our community can probably answer more about if you can replicate (easily) what they do on your own.

[EGOL]

It is very easy to get information about Multiview....

http://www.yelp.com/biz/multiview-inc-irving-2

http://www.ripoffreport.com/reports/directory/multiview

I discovered that many other people share my opinion.

[Chris661]

Nice find EGOL.

I have a general rule if they are cold calling me, I won't do business with them. There are tons of these scams out there using spyfu to generate leads among other methods. On the other hand Moz has a list of recommended service providers yo can check out:

http://moz.com/community/recommended

As for Multiview Run Away!

[Chris.Menke]

I sent that exact ripoff report url to a long-time client earlier today when they asked me about Multiview.  I recommended that they not be a publisher for them.

[QFish]

Thank you all for the responses! They are very helpful. We won't be using Multiview :).

One thing they mentioned they could do, is get the exact contact info for businesses who are visiting our site. Is this something that can actually be done? I know a little about remarketing, but I didn't exactly see how I could view the specific contact details of site visitors.

Thanks!

[EricaMcGillivray]

So there are probably two ways, they can get this information:

1. The legal way: grabbing IPs from log files and then cross-referencing them with geolocation and then providing some contact information for that company. This is hit or miss depending on if they're coming from a business or if the business's IP info actually matches where they are.

2. The illegal way: hacking into someone's browser cookies, who's visiting your site, and figuring out direct information from that.

[Chris661]

That's highly unlikely. Sure you can capture an ip and see who it belongs to but that's a real stretch. If someone is at their desk behind the corporate firewall and you get the ip belonging to a company you have no way of knowing who in that company was on your site.

Why is that valuable anyway? If they are interested they will contact you. Your efforts would be better spent closing them while they are on your site with good copy. Move on from these guys with their promises or I fear you will regret it.

Best.

[QFish]

Thank you for the answers! Answered my questions very well and I'll be moving on from Multiview. It sounded a little odd to me to track it down to the exact company who is visiting a site, but I just wanted to cover my bases and make sure I wasn't missing something.