Adwords negative keywords / keyword lists conflicting?

[hellemans]

Does any of you had any experience on large 5k+ shared negative keyword lists impacting normal campaign negative keywords in Adwords even if they are not selected on these campaigns?

And a second question; does anyone know how selected negative keyword lists can be removed from a campaign? I seem to be able to add them but not to remove them...

Cheers!

[Ray-pp]

Hi hellemans,

Make sure that your shared negative keyword list is not conflicting with your campaign level negative keyword list at the shared library level.

You can add a list of negative keywords at the campaign level or through the Shared Library - the SL is where your conflict may be happening.

To remove a negative keyword from your campaign, you'll need to manage it at the campaign level.

Campaign > Keyword > Scroll to the bottom of the campaign > Add/Remove negative keywords at the ad group/campaign level

[hellemans]

I agree, but wouldn't it make sense if you have a broad match negative keyword on a campaign level and the same on a shared list bus as a negative phrase match. The broad match would have covered the phrase match...

What are the thoughts on that?

[Ray-pp]

The broad match may not necessarily cover the phrase match. With negative keywords, synonyms and plural versions of the keyword can still show up when a user searches with the term.

[sachin-sv]

Remember the following points while adding the negative keywords in your campaigns :

• Negative broad keywords won’t match on synonyms or similar words like they can for regular keywords.
• Negative keywords, even on broad match, won’t match on close variations or plurals.
• For single-word negative keywords, there is no difference between broad and phrase match.

[JasmineA]

I'm not familiar with any way that a shared library will be able to affect campaigns that it's not assigned to.

To remove them from campaigns, click on the name of the negative KW list, then scroll to the bottom and remove the campaigns you don't want. It's a little hidden from the normal way but it will still work!

[hellemans]

Thanks for all responses.

Here is an official Google reply on negative keyword types:

Negative exact would only not show when the exact term is the entire query. Negative phrase would not show anytime the term showed anywhere in the query in that order. Negative would not show anytime the entire term showed anywhere in the search query in any order.

Say you had the keyword "blue mercedes car" on broad match. Here's how the different versions of the negative keyword "fast blue" would affect this ad.

1. -fast blue (Negative)
   POSSIBLE SEARCHES:
   blue mercedes car - WOULD SHOW
   blue fast mercedes car - WOULD NOT SHOW
   mercedes fast car - WOULD SHOW
   car blue mercedes fast - WOULD NOT SHOW
   fast blue - WOULD NOT SHOW
   blue fast - WOULD NOT SHOW
   fast blue mercedes car - WOULD NOT SHOW

2. -"fast blue" (Negative Phrase)
   POSSIBLE SEARCHES:
   blue mercedes car - WOULD SHOW
   blue fast mercedes car - WOULD SHOW
   mercedes fast car - WOULD SHOW
   car blue mercedes fast - WOULD SHOW
   fast blue - WOULD NOT SHOW
   blue fast - WOULD SHOW
   fast blue mercedes car - WOULD NOT SHOW

3. -[fast blue] (Negative Exact)
   POSSIBLE SEARCHES:
   blue mercedes car - WOULD SHOW
   blue fast mercedes car - WOULD SHOW
   mercedes fast car - WOULD SHOW
   car blue mercedes fast - WOULD SHOW
   fast blue - WOULD NOT SHOW
   blue fast - WOULD SHOW
   fast blue mercedes car - WOULD SHOW

Note that we do not expand to synonyms, singular or plural, and other variations as in the case of expanded broad match. So, the negative keyword "Air" wouldn't block the term "Airbnb" since it is one word, but would block the phrase "Air Mattress" because it contains the word "Air".

I hope this helps