What are some tips to increase your CTR in search results?

[Zippy-Bungle]

Whilst having a higher SERPS position helps what are some tips that you can use in the Title and the meta description that will help getting more people clicking through?

[MoosaHemani]

There could be like tons of ideas here but I will try and list the few that I commonly use from time to time.

-          Instead of writing description to include keyword in it. Try to write the description that talk more to audience and encourages them to click. This will literally increase your CTR level to greater extent.

-          Get in to the mind of the people and come up with titles that attract them and encourage them to share with others in their circle.

-          Make sure all your technical parameters and SEO is in place as this can lead to better CTR level as well as actual clicks.

-          URL optimization. If your URL will be optimized properly, this will have an impact on your click as well as CTR ratio.

There could be much more ideas but above are the one that are easy to optimize and have a great impact on Your CTR level.

Above ideas are all based on SEO perspective. If you want to increase your CTR level using PPC, then this article sounds like a perfect fit for you. http://www.searchenginejournal.com/50-strategies-increase-click-rate-via-ppc-advertising/85019/

Hope this helps!

[Zippy-Bungle]

Thanks -

Would it work with a direct CTA? ie. "Click here to find out all you ever wanted about XYZ!" as a title? Better as a meta? or just experiment for the industry?

[MoosaHemani]

My advice would be to research your industry, plan few titles and test accordingly.

[Chris661]

If your content permits, Rich Snippets is a pretty obvious way to look more appealing to folks.

Check out this MOZ post :            http://moz.com/blog/a-visual-guide-to-rich-snippets

[Bio-RadAbs]

Agree with Chris and Moosa's points. The following worked for me

• Schema
• Create meta descriptions that will encourage click throughs. For a product page, our meta description summed up what the product did  and the ranges we offered. It led to more clicks.