The Moz Q&A Forum

    • Forum
    • Questions
    • My Q&A
    • Users
    • Ask the Community

    Welcome to the Q&A Forum

    Browse the forum for helpful insights and fresh discussions about all things SEO.

    1. SEO and Digital Marketing Q&A Forum
    2. Categories
    3. Technical SEO Issues
    4. Should I use Event Schema for a page that reports on an event?

    Should I use Event Schema for a page that reports on an event?

    Technical SEO Issues
    2 2 125
    • Oldest to Newest
    • Newest to Oldest
    • Most Votes
    Reply
    • Reply as question
    Log in to reply
    This topic has been deleted. Only users with topic management privileges can see it.
    • RichardInFlorida
      RichardInFlorida last edited by

      I have a question about using Schema data. Specifically:

      Should I use Event Schema for a page that reports on an event?

      I provide high-quality coverage (reporting) about new products being introduced at an industry trade show. For the event, I create a single page using the event name, and provide a great deal of information on how to attend the show, the best places to stay and other insider tips to help new attendees. Then during the show, I list the new products being introduced along with photos and videos.

      Should I use event schema data for this page, or does Google only want the event organizer to use that data? Any benefits or drawbacks to using event schema?

      Thanks!

      Richard

      1 Reply Last reply Reply Quote 0
      • Martijn_Scheijbeler
        Martijn_Scheijbeler last edited by

        I would go with the Event schema as you're just telling Google about the structured data of the event, not that you're not the organizer. If you correctly implement the data you should get intro trouble.

        1 Reply Last reply Reply Quote 1
        • 1 / 1
        • First post
          Last post
        • [Organization schema] Which Facebook page should be put in "sameAs" if our organization has separate Facebook pages for different countries?
          0
          2
          18

        • Event Schema markup for multiple events (same location/address)?
          BlueprintMarketing
          BlueprintMarketing
          0
          7
          6.9k

        • John Mueller says don't use Schema as its not working yet but I get markup conflicts using Google Mark-up
          adamxj2
          adamxj2
          0
          6
          198

        • Crawl Test Report only shows home page and no inner site pages?
          jhinchcliffe
          jhinchcliffe
          0
          10
          173

        • Hello every one please give me idea about offpage techniques for keyword ranking for first page on top 5 all search engine ,and it must be durable for long time. If i will not use on page optimization?
          MarkScully
          MarkScully
          0
          9
          499

        • Can you mark up a page using Schema.org and Facebook Open Graph?
          SAMarketing
          SAMarketing
          1
          7
          2.4k

        • Page not Accesible for crawler in on-page report
          smokin_ace
          smokin_ace
          0
          6
          484

        • Can I use canonical tags to merge property map pages and availability pages to their counterpart overview pages?
          AlanBleiweiss
          AlanBleiweiss
          0
          5
          784

        Get started with Moz Pro!

        Unlock the power of advanced SEO tools and data-driven insights.

        Start my free trial
        Products
        • Moz Pro
        • Moz Local
        • Moz API
        • Moz Data
        • STAT
        • Product Updates
        Moz Solutions
        • SMB Solutions
        • Agency Solutions
        • Enterprise Solutions
        • Digital Marketers
        Free SEO Tools
        • Domain Authority Checker
        • Link Explorer
        • Keyword Explorer
        • Competitive Research
        • Brand Authority Checker
        • Local Citation Checker
        • MozBar Extension
        • MozCast
        Resources
        • Blog
        • SEO Learning Center
        • Help Hub
        • Beginner's Guide to SEO
        • How-to Guides
        • Moz Academy
        • API Docs
        About Moz
        • About
        • Team
        • Careers
        • Contact
        Why Moz
        • Case Studies
        • Testimonials
        Get Involved
        • Become an Affiliate
        • MozCon
        • Webinars
        • Practical Marketer Series
        • MozPod
        Connect with us

        Contact the Help team

        Join our newsletter
        Moz logo
        © 2021 - 2026 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
        • Accessibility
        • Terms of Use
        • Privacy