Google Remarketing Targeting

[UnderRugSwept]

I've been thinking lately about employing re-marketing in AdWords, and have been doing some research on it. My findings keep pointing to the fact that you can't target only people who visited your site but didn't convert. I keep thinking this cannot be true because it's simply too ludicrous to be. Why else would you want to use re-marketing? Can someone please either confirm or deny this?

Thanks

[KeriMorgret]

I'm not involved too much in remarketing, but generally the programs have a way that if the customer goes to a specified page (such as the "thank you for completing your order" page), they'll get a pixel that will opt them out of the remarketing.

At Moz, we have it set so that if you log in to your Pro account and visit your dashboard, a pixel is fired so you don't have Roger following you around advertising to you on the web or FB.

[jesse-landry]

Interesting, we are actually talking about this in another thread at the moment. Check out the comments here:

http://moz.com/community/q/any-research-on-how-much-better-display-advertising-works-when-targeting-an-audience-graph

I think it's best used as a drive for branding as opposed to conversions. Conversions are great if you get them, but it's a low spend to get your name out there. Much like a radio commercial for Burger King while you're sitting in the drive through, it's still worth the low spend per impression for your logo to hit some eyeballs and be further imprinted in your target's cranium

Do read that thread though!

[john4math]

Keri has it right, you can include or exclude users based on pages they've visited or actions they've taken on your site.  So you can target people who visited a certain page (or did something like added an item to their cart), and then exclude those who have checked out.

There's a bunch of remarketing features within Adwords, like Dynamic remarketing for retailers, remarketing lists for search ads, & Google Analytics remarketing.  Beyond Adwords, there's Facebook, Twitter, and partners to get remarketing ads on placements outside of the Google Display Network, like Adroll and Doubleclick.

[Martijn_Scheijbeler]

It's absolutely possible to exclude converted visitors from remarketing in Google Adwords. We do it every day, it would be the best to connect your Google Analytics account to your Google Adwords account. By doing this it will make it possible to use your segments as remarketing lists. This will make it possible to create a segment for converted visitors and use it as an audience within targeting to exclude them.