Global Product Tabs and SEO

[Ian_W]

I am looking at a site that has global or duplicated content in 4 tabs for things like shipping, quality etc on tabs on each product page. The content is very good for UX and helps conversions but poor for SEO.  Each product page has unique and tagged photos, unique title and a unique description. Is there away to specifically tell search engines that individual parts of a page are duplicated for good reason?

Linking to the content to a single page decreases conversion dramatically but having it on tabs could effect ranking and quality as it is duplicated. Can anyone offer any advice with this?

[BlueprintMarketing]

Hi,

Yes what are you looking to do is implement a canonical tag this way you can point to the pages that have the large amount of quality data and it will essentially tell Google that this is  essentially content  that will be considered okay / non-duplicate not for one page and it will stop the search engine from thinking it is  duplicate content it is very similar to a redirect here is some more information.

It is also very simple to implement for instance this is a example of using the code

http://moz.com/learn/seo/duplicate-content

http://www.hobo-web.co.uk/duplicate-content-problems/

http://moz.com/learn/seo/canonicalization

http://moz.com/blog/rel-confused-answers-to-your-rel-canonical-questions

in addition to running the Moz campaign I would do a quick check of your site with a few tools

https://moz.com/researchtools/crawl-test

http://www.hobo-web.co.uk/auditor/

http://www.quicksprout.com/

http://www.seerinteractive.com/blog/screaming-frog-guide

use with

http://www.screamingfrog.co.uk/seo-spider/

http://deepcrawl.co.uk ( if you have a larger site over 100,000 URI this is the tool for you)

I hope the references I have given above along with information I have shared will be enough to help you  fixed the duplicate content issue.

here is a what word Friday with Rand discussing canonical tag and cross domain while cross domain may not be relevant the information about the canonical tag is very relevant so I have chosen to give you this link in addition to the video attached below because I do not know which is easier for you to use.

http://youtu.be/O8drPXudZZc

https://www.youtube.com/watch?v=LL46a_vjXEY

http://youtu.be/mQZY7EmjbMA

deep crawl ( a truly awesome tool)

http://youtu.be/Ftz9eXYh_50

screaming frog SEO spider ( outstanding tool but larger sites hundred thousand pages or more deep crawl is what you want)

http://youtu.be/0EVupLPh_qc

http://youtu.be/ZUsJDnpxsVE

I hope this is of some help

sincerely,

Thomas

O8drPXudZZc watch?v=LL46a_vjXEY watch?v=mQZY7EmjbMA Ftz9eXYh_50 ZUsJDnpxsVE jQaV7nX.gif RbbBfbe.gif

[Kingof5]

We have tabbed content that's the same across PDPs on one of our sites. I highly doubt it will hurt you. Cutts has stated that duplicate content isn't a big deal for ecommerce sites.