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    4. Why would my page authority be staying low whilst my domain authority is increasing?

    Why would my page authority be staying low whilst my domain authority is increasing?

    Technical SEO Issues
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    • Zippy-Bungle
      Zippy-Bungle last edited by

      The authority of my key pages is staying resolutely at 1 even as I've improved my domain authority from 16 to 25 over the last month

      1 Reply Last reply Reply Quote 0
      • Devanur-Rafi
        Devanur-Rafi last edited by

        Hi,

        Hope these will explain about DA and PA along with the factors that influence them:

        http://moz.com/learn/seo/domain-authority

        http://moz.com/learn/seo/page-authority

        Best regards,

        Devanur Rafi

        1 Reply Last reply Reply Quote 4
        • GPainter
          GPainter last edited by

          With out looking at the site the short answer is other pages on your site may be getting links and thus helping your overall site improve but the one page is lacking in links and thus not improving. I'd recommend taking a look at Devanurs links for further info.

          1 Reply Last reply Reply Quote 2
          • Cyrus-Shepard
            Cyrus-Shepard last edited by

            At the risk of over-simplifying....

            • Page Authority of a particular URL is dependent on the quantity/quality of the links pointing to that URL
            • Domain Authority is dependent (among other things) upon the quantity/quality of the links pointing to any URL on your domain.

            So it's entirely possible that your website is improving it's domain link profile, while the link profile to your key pages hasn't changed much.

            One way to address this is to make sure that the URLs that earn new links also link to your key pages, so that link equity is distributed internally throughout your site.

            1 Reply Last reply Reply Quote 1
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