Google Multiple Results

[94501]

With Google's penchant for listing at times many results - one on top of the other - from the same domain, is it now advisable to not worry about having multiple pages in the same site targeting the same or very similar keywords?

Is this (keyword/page internal competition) one less thing that I have to worry about or worry about less or what?

Thanks! Best... Jane

[benjaminspak]

Hi Jane,

It's best practices to dedicate the direction of an article/page to one topic/keyword. However, if your site is showing multiple times in the SERPs and it's not for spammy reasons, you are effectively covering more real estate on the page thus increasing your chances of getting clicked on, revel in that

[94501]

Hi Ben,

Thanks for the speedy reply!

It sort of seems like I had previously pursued one term/one page in order to not compete with myself. That's some extra effort on a larger site.

Now I find that not spending the time to worry about it may be at times rewarded. What now makes one term/one page a best practice. It kind of seems like extra effort to avoid a potential benefit.

Thanks... Jane

[CMC-SD]

I wouldn't bank on that in the future. Google has been tweaking the "domain diversity" settings a lot lately. Their goal seems to be to increase domain diversity on any given SERP, so I would still assume you'll only get one result on page 1. Anything extra is gravy.