Possible to make domain change?

[jmueller0823]

We are planning a domain change -- same site, new domain --
Similar to Google Analytics, can we make that change here in Moz so our stats continue to be tracked?

If so...

Will the new domain stats simply 'add' to our present stats? (preferred)

Thanks.

[David-Kley]

Unless you have a very good reason for changing your domain name, I would highly advise against it.

Domains have quite a bit of history attached to them. Links, domain age, and other factors contribute to the domains success. If you get rid of it, or even redirect it to your new domain some of that link juice and pagerank will be lost.

Why are you considering changing your domain name?

[jmueller0823]

Hey David

The site is growthtrac.com

For marketing -- and potentially SEO -- reasons. Specifically, the current domain has been around 10 years, but the name has nothing to do with our organization. We've owned a similar named domain, which includes the word that describes us.  I'd like to change to that domain.

We're pleased with our SERPS-- but when we see crappy sites out-ranking us, I think that may be due to having that 'word' in their domain name.  I think we can do better.

Late 2013 we performed a platform (new urls) and host change -- we survived. Much of those practices (i.e. 301 redirects) apply to a domain change. Technically, we can handle it.

Yes, I'm aware of the risk and the 'unknown' value... but it makes sense to us.

Do you have direct experience with specific domain changes?

[jmueller0823]

CLARIFICATION on my initial request...
I need to know how to a) change our domain name and b) retain our history in MOZ.
Thanks!

[KeriMorgret]

Unfortunately, you'll need to create a new campaign for the new domain. You can keep the old campaign, or archive the old campaign, and keep the historical data that way. Best of luck on the domain change!