How many keywords per web page?

[WallerD]

Hi, what is the technique for ranking for keywords?

Can you optimise a web page for more than one keyword? My moz report is telling me that a keyword I want to rank for is not in the page title, as it stands my page title has one keyword phrase.

Sorry for such a newbie question, my understanding is you home page carries the most weight, so you would place your most wanted keywords there?

The big question is, how many keywords per page?

David.

[Lantec]

They say target just one keyword but if your page is strong enough then you can rank for several. Your homepage is the strongest in most cases as this is the URL people link back to and the portal to your website. If it is a strong enough landing pages for your main keywords then yes target them on the homepage.

Also see: http://www.seomoz.org/blog/tactical-seo-how-many-termsphrases-should-i-target-on-a-single-page

[WallerD]

HI thanks for the response. What is strong enough? If I am trying to break into other areas ie manchester my keyword 'manchester wedding photographer' unless placed on the home page is not really going to have a chance is it?

A friend who is in the wedding video business has all of his keywords in the title tag of his home page (about 10) and he does ok in other areas. I must admit the video business is not as hard to rank in but it's food for thought.

David.

[EGOL]

The content that I write is usually about one short-tail keyword that I really don't expect to rank for because it is usually quite difficult.

My optimization is to write a long article that hits many interesting facets about that one short-tail keyword.   I use wordtracker or another form of keyword research to make a big list of the interesting subtopics that people are searchin' for.  Then I write directly to them.

The result is that I have optimized for millions of long-tail keywords that together pull in more traffic than I would have gotten out of the one short-tail keyword, and because I have covered all of the details that everybody everywhere is searching for I occasionally rank #1 for that one short-tail keyword that I thought was too difficult and millions in the long tail.

Stop messing around and try to rank for everything.

[Lantec]

Funnily enough I'm from Manchester / Bolton..

What i would do in your case as i see your website currently targets Liverpool on your homepage. I would setup additional landing pages for example:

• Manchester Wedding Photographer
• Preston Wedding Photographer
• Bolton Wedding Photographer

Make these landing pages unique in their content and imagery then start to build some links back to them and your main url from local directories such as yell and thomson local.

[WallerD]

where would they exist in the website? would they have tabs in the menu?

again apologies for the newbieness.

[Lantec]

The links could be down in the footer such as

Location:

• Manchester
• Liverpool
• London
• Bolton

Then having them as their own pages (url example) www.domain.com/manchester-wedding-photograph/

Each as their own targeted landing page for the keywords such as Manchester Wedding Photography. Make the landing pages similar to y our homepage in layout / content and images but all unique so that Google doesn't penalise you.

[WallerD]

I think as a wedding photographer there are not that many long tail phrases, You state on your profile good content will beat SEO. A seminar I attended hosted by a wedding photographer ranking nationally (UK) said all he has ever done is blogged and let people know about it on twitter and facebook. This is what he recommended, find your voice and start talking about it.

David.

[EGOL]

I think as a wedding photographer there are not that many long tail phrases,

The number of phrases that bring paying traffic for weddings might be small but the number of phrases that you can write informative stuff about to earn links, likes, shares, etc is enormous.  This is the content that will power your site to the top of the SERPs, not just qualify you to appear for the money keywords.  Money keyword traffic usually does not earn links.

Also, I know wedding photographers in the USA and they are busy photographing every day of the week.  On the other days of the week, they are taking portraits of kids for parents, of grandmas for their children, of products for retailers, of real estate for homesellers, of pets for people who love them, of home interiors for designers, of flowers for gardeners, of sports teams for their sponsors....   Tons of content there for earning clients and earning links.

[WallerD]

Is this pro bono work? I have been stuck in short term strategies, I have just stopped using an Indian company who were writing crap content and placing on what looked like sites they had set up. I was not paying a lot but I never saw any difference in the 3 months I was employing them. Before that it was a Uk small firm, but neither have done much.

It's all about confidence isn't it? I'll be honest I wanted an easy life, but I think paying for SEO does not work anymore. I intend to get blogging and build it up the right way.

David.

[EGOL]

I want to respond to two things that you said.  Just for perspective, I want to tell you what I do which is a different approach....

**I have just stopped using an Indian company who were writing crap content and placing on what looked like sites they had set up. **

I was not paying a lot but I never saw any difference in the 3 months I was employing them.

Most of the articles on my site cost between $500 and $1000 to produce.   Some higher.  Very few lower.

They all are published on my site.  Not on other sites.  Never.  They are, in my opinion, "best on the web" for their topic.  Place that on your own site.  Don't build articles for other people's sites.  They will compete with you.

People who visit your site will not be impressed by crap, nor will they link to it, share it, email it.

Your goal is to present yourself with the same quality work that you put into the bride's portrait.

The content that I produce takes over one year to rank well and start earning traffic.  The articles that I write have a pay-back time of five years.

Raising your standards will raise your horizon.

[WallerD]

Sorry I haven't made myself clear. None of the 'crap' is on my site. They were writing articles, blog posts and they were being posted elsewhere, with a link back to my site.

I have been in a panic since last year when keywords stopped having a big impact on search results. I had keywords in my url which allowed me to put my head in the sand regarding link building. Google is such a massive client source but you need to be on first page.

So blog like crazy, let people know on facebook twitter, etc... obviously try and write inspired stuff, and it will all come back around?

David.

[WallerD]

have you a link to your site, I would realy like to see what you do.

David.

[EGOL]

No guarantees.

Your content has to be golden, written about things that people care about.

Your site has to be unpenalized.   If crappy linkbuilding was done you might have to clean it up.

[EGOL]

One final thing.  Be sure you are working on local search.

I don't share my websites in SEO forums.  That produces competitors,

[WallerD]

Ok fair enough, thanks for all the info!

There might be some golden content in me yet!

david.