How is it possible to create unique content (never blogged or discussed before) content on common topics? Is it practically possible?

[govi]

It is a common advise by all seo experts to write unique and useful content in the articles or blog posts. How is it possible to find unique topics when thousands of small business owners blog on similar business?

Is it really possible? Any advise on this.

[LesleyPaone]

It is totally possible with just about every topic. Write interesting articles that people want to read, it does not matter if someone else has written an article on it, make it your own article. Put your own spin on it. It is kind of like vampire stories, people keep writing them with new spins on them.

It really does not matter if the topic has been covered before, what you are wanting is original content. Don't copy other articles, get ideas from them, but use your own wording. I am sure there are thousands of articles about places to visit in Seattle, but maybe your article has places mixed together that are not found in just one other article.

Sometimes it can be difficult, but every topic can be written about, you just have to find a focus of what you are wanting to write about.

[Devanur-Rafi]

Lesley is absolutely correct. Writing a unique copy or even thousands of unique variations of a single article is very much possible. The best examples are article directories that contain thousands if not lakhs of unique articles on a same topic. Writing unique copy does not always mean to re-invent the wheel but can also be rewriting it while retaining the meaning or essence of the article, including some phrases or sentences unique to the author's writing style or something of that sort.

The key here is to make your copy different from millions of others that are already written and in the search engines' indices. It is also highly important to come up with such a variation that really adds value to your website and the Internet on the whole. Your web copy should justify its presence in the search engines by providing real value to the visitors. If you can do this, chances of your copy out-ranking the competition become high (of course can depend on ton of other ranking factors) as such content will be a natural link magnet and within no time, it would gain lot of SEO goodies.

Being a very strong advocate of unique and quality content my self, I give clear instructions to my content team while pointing them to few sample articles that are already there on the Internet.

Best regards,

Devanur Rafi.

[KeriMorgret]

What questions do your customers or potential leads have? Answer these questions. They're obviously not already finding the content, and it's content that they want.

[Grant-Westfield]

If you use your own style/company personality and address your individual market then you can boost engagement. You can also try vlogging (video blogging) or even podcasts (audio). Hope this helps